Baidu Keyboard Apps Surpass 40 Million Users

Baidu’s AI Technology and Partnerships with Paramount Pictures, Sony Pictures and Sanrio Deliver Engaging Content

SAN FRANCISCO–(BUSINESS WIRE)–Baidu, Inc. (Nasdaq: BIDU) today announced that their Facemoji Keyboard and Simeji apps have reached the milestone of 40 million users and 100 million downloads.

Facemoji Keyboard and Simeji support 120 languages and offer extensive emoji, sticker and GIF selections, as well as sophisticated technology features such as augmented reality (AR) emoji, smart emoji prediction and voice-to-text transcription.

In addition, through partnerships with Paramount Pictures, Sony Pictures and Sanrio, Baidu’s keyboard apps feature well-known characters that include Bumblebee, Aggretsuko and more. Simeji, the No. 1 keyboard in Japan, also features an extensive library of over 50,000 kaomoji, emoticons made from Japanese characters and punctuation.

“Reaching this milestone is a validation of our commitment to product innovation and user experience,” said Charles Zhang, general manager of Baidu’s Global Business Unit (GBU). “We’ll continue to leverage emerging technology and build partnerships with leading content providers to deliver an unrivaled experience to our users.”

Facemoji Keyboard and Simeji, which are products of Baidu’s GBU, are available for iOS and Android smartphone users across 190 countries, including the United States, Japan and India, among others.

Baidu’s GBU focuses on bridging the gap between Eastern and Western markets with its consumer and business-focused internet products and services. In addition to keyboard apps Simeji and Facemoji Keyboard, the Baidu GBU product portfolio also includes content recommendation platform popIn and ad platform MediaGo, which serve Chinese advertisers looking to reach consumers overseas.

About Facemoji Keyboard

Facemoji Keyboard is an emoji-centric keyboard app featuring Baidu’s speech recognition technology. It includes an emoji prediction feature, a wide variety of stickers and customizable keyboards, and interactive AR emoji. Facemoji Keyboard’s goal is to help people around the world express themselves in new ways with fun, creative emoji.

About Simeji

Simeji is the No. 1 keyboard app in Japan on both iOS and Android, with over 38 million downloads. With Simeji, people can express themselves like never before with kaomoji, animated stickers, customized keyboard skins and more.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. Baidu aims to make the complicated world simpler through technology. Baidu’s ADSs trade on the NASDAQ Global Select Market under the symbol “BIDU.” Currently, ten ADSs represent one Class A ordinary share.

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