Arctic7 Announces Strong Start to 2025 and Expanded Service Offerings

– New contracts in place with partners, including David Ayer’s new ‘Lollipop’ racing initiative –

– Expansion into Cinematics and Digital Services –

AUSTIN, Texas–(BUSINESS WIRE)–Arctic7 has today announced new business relationships and partner service offerings to support the company’s growing reputation as a next-generation media company transforming the gaming, media, and entertainment industries with its innovative technology and creative content solutions.

In keeping with Arctic7’s strategy of operating across the entire entertainment sector, the company’s film & TV arm, Narwhal Studios, has been signed up to work with The Fast & the Furious creator David Ayer’s Lollipop racing initiative, in association with Orbital Studios – a leader in virtual production for film and TV. The exciting project from Ayer – who also wrote Training Day and directed films such as Fury, Suicide Squad and The Beekeeper – is a first-of-its-kind streamed racing series that changes the fan experience by combining technology and blockbuster storytelling to the viewer in the driver’s seat.

Additionally, Arctic7 ended 2024 with multiple signed partnerships with games studios to offer development services, with more details of these contracts to be revealed soon.

CEO of Arctic7 Igor Efremov said: “While 2024 was a challenging year for many in the media industries, we are pleased that we navigated the market turbulence and have continued to expand and grow our partnerships with prestigious partners, including our work with Orbital Studios on Lollipop. Securing these partnerships across both games and in film & TV is a testament to our experience across the entertainment sphere and our resulting ability to offering partners creative solutions that are better, faster and provide higher ROI.”

AJ Wedding, Chief Creative Officer at Orbital Studios, said: “Partnering with Arctic7 on the Lollipop racing initiative exemplifies how next-generation production techniques can transform content creation & delivery. Their proven expertise across gaming and film production, combined with their expanded cinematic capabilities, makes them an ideal partner for creating high-quality, interactive content more efficiently. This collaboration demonstrates the value of bringing together different entertainment disciplines to deliver innovative solutions that benefit the entire production pipeline.”

Arctic7 has also expanded its services to partners beyond game development, virtual production and IP extension offerings to now include cinematics such as game and movie trailer solutions. In addition, a suite of digital services has been launched including network support, app development, cloud solutions and more.

John Burns, Arctic7 CCO, said: “Gaming continues to be at the core of our offering to partners, as highlighted by our recent new partnerships. However, our partners and clients increasingly are requiring a multi-faceted solution to meet their needs and given Arctic7 already operates as a Transmedia company, it was natural to expand into the cinematics creation and digital services areas not least as against Digital services we already have a team experienced in offering robust technical solutions and services to partners via prior work across Sony PlayStation, Take-Two Interactive and Netgate.”

Andrew MacLusky, Chief Production Officer at Arctic7, added: “Given our incredible animation and visual asset skills and extensive experience from working on billion-dollar IPs from the likes of Disney, Lucasfilm and Marvel such as The Mandalorian, Ahsoka and Ant-Man to our work on Megalopolis, Avatar: The Last Airbender and Emancipation, cinematics services was a natural fit. We’re excited to offer this new service to existing and new partners.”

About Arctic7

Arctic7 is a next-generation media company that’s transforming the gaming, media, and entertainment industries with its innovative technology and creative content solutions. With a range of partner offerings including full-game development, co-development, and virtual production service, Arctic7 aims to deliver exceptional entertainment experiences across all entertainment forms better, faster and at higher ROI for partners. Arctic7 is headquartered in Austin, Texas, with talent located around the world including from its operations in Montenegro Europe and London, UK. Arctic7 is committed to developing amazing partnerships and products and to hiring and inspiring the best talent with the purpose of creating a company that changes and unifies the entertainment landscape.

www.arctic7.com

About Orbital Studios

Orbital Studios is a filmmaker-led production company at the forefront of virtual production, redefining how stories are told across film, television, and commercial media. Based in Los Angeles, the studio offers end-to-end virtual production solutions, providing creators with innovative tools to execute their vision efficiently and effectively. Established by filmmakers, Orbital Studios is dedicated to advancing creative collaboration and delivering exceptional production experiences. The company’s commitment to artistry and technology makes it a trusted partner for clients seeking groundbreaking results in modern content creation.

www.orbitalvs.com

Contacts

Jon Goddard

VP, Brand & Communications

jon.goddard@actic7.com
+44 7990537179