Amplify® Shows How NBA® G-League® Team, Others Use Promotional Products to Build Brands

OSHKOSH, Wis.–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#4imprintlt;/agt;–When the Wisconsin Herd® opened its inaugural season, promotional
products helped create memorable events and fan loyalty, resulting in a
league-leading 12 sold-out games and record-setting season attendance.
ESPN® Louisville did the same, using promotional giveaways to create
lasting memories for 1,500 fans attending their “Play Hooky with ESPN
Louisville at 4th Street Live!” basketball playoffs watch

These are just two of the stories featured in the Winter 2019 issue of amplify,
a digital magazine from promotional products retailer 4imprint. The new
issue, released February 5, 2019, showcases how organizations are using
promotional products to create emotional connections with potential
customers through lasting memories of an event.

“Customers share some great examples of how promotional products can
help create an emotional connection and remind people of an event
experience,” said Kevin Lyons-Tarr, CEO, 4imprint. “And, these stories
show that emotional connection extends beyond the event to the
organization making it possible as well.”

In addition to the cover story, readers will find out how:

  • Old English Sheepdog Rescue of Southern CA, Inc. attended 2018’s
    Woofstock 90210 in style with silver custom tote bags that helped them
    celebrate 25 years of showcasing rescued pets.
  • Billtrust used a gong and giveaways to create memorable employee
  • The authors of “Culture Driven Recruiting!” did double-duty with their
    promotional products, autographing copies of their book and then
    giving away the pens as gifts with the purchase.

This issue of amplify digital magazine can be viewed online here
or at

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on
the London Stock Exchange, serving more than 100,000 businesses
with promotional items throughout the United States, Canada,
United Kingdom and Ireland. 4imprint offers corporate
gifts, personalized gifts, custom t-shirts, promotional pens, travel
mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom
shirts and much more. For additional information, visit


Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

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