The alliance gives brand advertisers new monetization and attribution capabilities to target, reach and engage consumers inside of businesses, and will provide measurable outcomes across Loop Media’s growing CTV for business platform
GLENDALE, Calif.–(BUSINESS WIRE)–Loop Media, Inc. (“Loop Media”), (NYSE American: LPTV), a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, announced a strategic partnership to deploy ACTV8me’s dynamic media and marketing technology (“MarTech”) platform solutions across Loop Media’s platform of out-of-home (“OOH”) business clients.
ACTV8me is a global ad monetization, engagement and attribution measurement platform that extends on-screen advertising to enable one-to-one interactions with end-users across media, including digital out-of-home (“DOOH”), linear and streaming television, in retail, sports and entertainment venues. Brands and agencies can transform any ad into a direct-to-consumer (“DTC”) experience without changing ad inventory or the front-end creative. Using its proprietary Sequential QR Code™ solution (an “SQR Code”), ACTV8me can send contextual value (promotions, coupons, seasonal offers, sweepstakes, lead generation opportunities, and unique content) from any static or digital screen to the consumer’s mobile device, ultimately curating a personalized experience for consumers, and enabling brands to attract and engage more customers.
By utilizing geo-location in tandem with an SQR Code™, the same code can display different offers and information based on time of day, and a consumer’s location. These data-driven offers can then be saved into the native wallet (Apple Pay or Google Pay) and redeemed in-store, in-venue, or online, allowing ACTV8me and Loop Media to track each interaction across the path to purchase. Additionally, with its location-based tools, ACTV8me can remind consumers of such offers within their native iOS and Android wallets once they are within proximity to the activated site(s), driving converted sales that are directly attributable to the campaign.
The partnership allows two leading tech companies to demonstrate industry-first capabilities and experiences by leveraging Loop Media’s distribution network within retail stores nationwide, specifically in convenience stores and specialty grocery locations, coupled with ACTV8me’s full funnel ad effectiveness and ad efficiency platform. When a consumer enters or exits a geofenced boundary line at a specified retail location, they will be prompted with a calculated message that inspires an immediate response. Using Loop Media’s geographic footprint and ACTV8me’s technology, advertisers will have the ability to create a unique experience for consumers and continually reconnect and be at the forefront of the consumer’s mind.
“This partnership is major for all stakeholders in DOOH as much as it is for Loop Media and ACTV8me,” said Bob Gruters, Loop Media’s Chief Revenue Officer. “Our collective plan is to demonstrate new experiences for brands and consumers that have never been seen before in DOOH, while proving out the combined conversion power of our world-class in-business CTV network, and a sophisticated MarTech partner, ACTV8me.”
ACTV8me’s CEO David Schreff said, “ACTV8me is thrilled to partner with Loop Media to provide millions of consumers with Loop Media’s unique curated digital out-of-home experiences, while delivering brands and retailers ACTV8me’s powerful ad effectiveness and ad efficiency tools to engage consumers year-round.”
Brian Shuster, ACTV8me Founder and Chief Innovation Officer, said, “Our partnership with Loop Media will deliver exceptional value to the busy digital first-consumers who seek convenient mobile tools that will help save time and money across their favorite retailers, while enhancing overall shopping experiences and providing new insights to brands.”
Loop Media and ACTV8me will initiate this new program in January 2023 in various locations across its OOH retail network nationwide.
About Loop Media
Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV) is a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses. Through its proprietary “Loop Player” for businesses, Loop Media is a leading company in the U.S. licensed to stream music videos directly to venues out-of-home (“OOH”).
Loop Media’s digital video content reaches millions of consumers in OOH locations including bars/restaurants, office buildings, retail businesses, college campuses, airports and on free ad-supported TV platforms like Roku and at local gas stations on GSTV terminals and in 400,000 hotel rooms in over 1,300 hotels in the United States.
Loop is fueled by one of the largest and most important libraries that includes music videos, movie trailers and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos and more. Loop Media’s streaming services generate revenue from advertising, sponsorships, integrated marketing and branded content from free-ad-supported-television (“FAST”) and from subscription offerings.
To learn more about Loop Media products and applications, please visit us online at Loop.tv
Safe Harbor Statement and Disclaimer
This news release includes “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, Loop Media’s ability to compete in the highly competitive markets in which it operates, statements regarding Loop Media’s ability to develop talent and attract future talent, the success of strategic actions Loop Media is taking, and the impact of strategic transactions. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including “will,” “may,” “expects,” “projects,” “anticipates,” “plans,” “believes,” “estimate,” “should,” and certain of the other foregoing statements may be deemed forward-looking statements. Although Loop Media believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. Loop Media takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by Loop Media. Loop Media’s SEC filings are available at www.sec.gov.
About ACTV8me (www.actv8me.com)
ACTV8me’s patented and proprietary media and marketing technology platform connects any content to measurable commerce outcomes. ACTV8me enables engagement and attribution across all distributed content. From any screen, signage, store shelf, site, or surfaces (such as brand packaging and point of sale display), the platform powers an interactive and transactional overlay that linear and streaming media networks, retailers, sports and entertainment venues, digital out-of-home publishers, and brand advertisers leverage across content and ad campaigns. ACTV8me partners provide millions of consumers with new valuable offers, digital coupons, and unique content, based on their age, gender, location and media consumption behavior. As a leader in interactive media experiences, including the breakthrough SQR™ Code (Sequential QR Code) with native mobile wallet integration and geo-location targeting, ACTV8me also partners with major television production partners to create original content that utilize the platform’s functionality, to unlock new recurring revenue streams.
Jon Lindsay Phillips