Yowie ‘Surprise Inside’ Chocolate Introduces the Wild Water Series, Encouraging Kids to Go Aqua-Eco and Protect the Creatures of the World’s Waterways

— Yowie’s mission is to empower kids and parents to make a
difference in ecological conservation through educational play and sweet
treats —

NEW YORK–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/WildWaterSeries?src=hash” target=”_blank”gt;#WildWaterSerieslt;/agt;–With the new Yowie
Wild Water Series, every child can tap into their own special
superpower to become an ‘Aqua Guardian’ to help save our waterways and
the animals that live in and around them, one chocolate treat at a time.

Yowie’s Wild Water Series inspires kids to “Go Aqua Eco” and
enjoy delicious, sustainably sourced 100% Milk-Chocolate while
collecting and learning about 18 different water-related wild animals.
Along with a highly detailed, life-like animal collectible, each
recyclable capsule contains a full-color leaflet with educational
information about that animal to encourage parents to start
conversations about ecological conservation with their kids.

Yowie chocolate is sustainably sourced and Rainforest Alliance
Certified. It is also free from GMOs, gluten, nuts, artificial flavors
and colors. Wild Water Yowie are made purely from high-quality milk
chocolate and natural vanilla. These quality ingredients are combined
through a Swiss recipe that results in rich, creamy chocolate that’s not
too sweet yet super kid-friendly. It’s a treat that mom can feel good
about and kids love.

During the “Go Aqua Eco” campaign, kids can share a photo of their
collectible animal on Yowie’s website to receive a downloadable
certificate recognizing them as an ‘Aqua Guardian.’ They also receive
kid-friendly ways to be more eco-conscious in everyday life.

As part of the “Go Aqua Eco” effort, Yowie will spotlight those who are
dedicated to waterway conservation and will share their stories on its
social platforms, while providing practical ways to empower all of us to
help keep our precious waterways clean and healthy.

Kids and their parents can learn more about the various Wild Water
creatures by scanning links on their leaflet with a mobile device to
download the free YowieScope app on the AppStore or Google Play. The YowieScope
app expands the fun-filled conservation experience in a highly
interactive way through augmented reality. Kids can grow their virtual
animal kingdom by scanning their collectibles and earning digital
rewards. Each new scan reveals information about the animal they have
collected, such as where they live, how they behave in the wild and
special abilities they have. The learning fun continues on
YowieWorld.com with online and downloadable app games, quizzes,
cartoons, downloadable posters and more.

The Yowie Wild Water Series will be available in May at over 30,000
retail outlets across the country. For more information on where to find
them, visit www.yowieworld.com/where-to-find-yowie/.

About Yowie

Each Yowie surprise inside chocolate, created in the shape of the Yowie
characters and wrapped in foil, contains limited-edition collectible
animal toys, and a full color leaflet featuring a picture of the real
life animal, its profile and level of endangerment as well as scannable
links to download the free YowieScope app. The YowieScope app allows
collectors to learn more about the animals and their world while earning
rewards. The combination of tasty milk chocolate, fun animal
collectibles and a digital platform encourages kids to learn about the
natural world and understand its need for protection. Yowie surprise
inside chocolates are now available in more than 30,000 retail outlets
across the U.S. for more information visit www.yowieworld.com.

Contacts

Barbara Caruso
pr@adolescentcontent.com,
714/328-3273