Perfect Corp. will present the newest developments in artificial
intelligence (AI) and augmented reality (AR) technologies at SXSW,
spotlighting a new era of personalization that is redefining the
consumer beauty experience.
AUSTIN, Texas–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/AI?src=hash” target=”_blank”gt;#AIlt;/agt;–Perfect
Corp., the creators of the award-winning virtual beauty app YouCam
Makeup, return to Austin, Texas to introduce the biggest
breakthroughs in augmented reality (AR) and artificial intelligence (AI)
technology at the South by Southwest (SXSW) Conference and Festival. The
virtual beauty app is collaborating with The Current Global and
Braintrust CAA-GBG Innovation Mansion’s campaign to ignite curiosity and
allow guests a chance to experience first-hand the newest advancements
in AR and AI virtual beauty tech.
Perfect Corp. will spotlight the newest patent-pending AI and AR
technologies that tap into deep learning and neural networks to
automatically recognize shape, color and skin pixels from images, then
recommend the matching products to users. The solutions include AI
Product Recommendations and AI Smart Shade Finder. These advancements in
smart beauty technology have catapulted YouCam into the next generation
‘Beauty 3.0’ experience, which focuses on personalization and a deeper
understanding of human preferences and reactions to better cater to
customer needs. Implementing these breakthrough smart technologies
reimagines and customizes the beauty shopping journey, creating a highly
engaged, interactive, and personalized experience that is moving the
needle for brands and retailers alike.
“We are thrilled to partner with The Current Global and Braintrust
CAA-GBG to showcase YouCam’s technology at the Innovation Mansion
alongside other trailblazing leaders that are tapping into the wants and
needs of the digital-first consumer,” shares Perfect Corp. CEO and
founder, Alice Chang. “At Perfect Corp, we continue to push the
boundaries AR and AI to best cater to the beauty lover and we are
excited to reveal the newest ‘Beauty 3.0’ personalized experience at
SXSW.”
“The experience will bring together top executives, innovators,
influencers and attendees to discover new products and experiences while
exploring the “Age of Transformation” showcasing how brands and
retailers engage with digital-first consumers,” shares BrainTrust
CAA-GBG Chief Digital Officer, Kendra Bracken-Ferguson.
Perfect Corp. will have an onsite demo at The Current Global and
Braintrust CAA-GBG Innovation Mansion where guests can experience the
best in ‘Beauty 3.0,’ including AI recommendations for custom product
suggestions, AI smart shade finder for instant foundation matching, and
AI beauty assistant to connect with a virtual beauty advisor for a
one-on-one consultation experience via live video chat.
The event will also include several AI demos, such as a skin diagnostic
to detect specific skin concerns and track progress overtime, ombré hair
color makeovers, and look transfer technology, which allows you to
virtually try on a beauty look through a photo reference.
Perfect Corp.’s US Chief Marketing Officer, Adam Gam, will also host the
presentation “Innovation Preview: The Biggest Breakthroughs to Come in
Beauty Tech” on Sunday, March 10th, 2019 from 2:00-2:30 p.m.,
demonstrating the newest technology and how brands, retailers, and
consumers are adopting virtual beauty to enhance their customer shopping
experience. To learn more or RSVP visit www.thecurrentglobal.com/innovationmansion.
App Availability
YouCam
Makeup is available for free download on the App
Store and Google
Play.
About Perfect Corp.
With over 700 Million downloads globally, Perfect Corporation is
dedicated to transforming how consumers, content creators and beauty
brands interact together through AI and AR technologies. Our experienced
team of engineers and beauty aficionados are pushing the frontiers of
technology to create the beauty platform of the future – a fluid
environment where individuals express themselves, learn the latest about
fashion and beauty, and enjoy instant access to the products from their
favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
Contacts
Press
Corporate: Tony Tsai at press@perfectcorp.com
or by phone at: +886-2-8667-1298, ext. 2167
USA: Lindsay
London at contact_pr@perfectcorp.com
or by phone at +1 (212) 929-7979
Japan: Ryusho Hosaka at contact_pr_jpn@perfectcorp.com
or by phone at: +81-3-5875-6651
China: Celine Lo at celine_lo@perfectcorp.com
or by phone: + 86 1582 112 8182
France: Sophie Coront
Ducluzeau at contact_pr_fr@perfectcorp.com
Europe:
Sylvain Delteil at contact_pr_uk@perfectcorp.com
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