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New capabilities extend Cloudinary’s market-leading automations to help brands bring any video experience to market quickly, easily, and at scale
SANTA CLARA, Calif.–(BUSINESS WIRE)–#Cloud—Cloudinary, the image and video platform that powers many of the world’s top brands, today announced several new Video API enhancements to speed up management, customization, and optimal delivery of long-form video experiences, such as lifestyle (how-to) videos, product demos, event recordings, and on-demand tutorials. With the new enhancements, including expanded support for advanced compression codecs enabling adaptive bitrate streaming (ABR), Cloudinary is the only video API offering robust programmatic and UI-based automations for both short- and long-form videos.
While brands understand the power of video when it comes to improved customer engagement and conversions, many continue to struggle to deliver video-rich experiences quickly and efficiently. Without intelligent automation, it can take several hours, even days, for developers to prepare a single video for use across a brand’s digital channels, reducing critical engagement opportunities. Through its flexible API-based solution and AI-powered automation, Cloudinary eliminates these complex manual workflows, enabling developers to manage, customize, optimize, and deliver video to any channel or device within minutes.
New features and benefits include:
According to 2023 Comscore data*, Cloudinary’s next-gen video platform is one of the five most popular tech properties for managing video content in the U.S. The report also highlights the largest 100 properties and platforms in the US**, dozens of which are Cloudinary customers, including Discovery and Mediavine. Cloudinary’s unique combination of deep image and video expertise, track record of AI innovation, and commitment to delivering significant customer value in a rapidly evolving digital landscape are foundational to its latest video innovations.
Doximity, a leading digital platform for U.S. medical professionals, relies on Cloudinary to serve news-based video content to its app users. According to the platform’s Director of Engineering, James Hicks, “The number and length of the videos hosted on our platform requires us to have an easy, quick, and reliable way to ensure each one looks and performs as intended in each user’s feed across multiple devices and resolutions, which wouldn’t be cost-effective to do manually. Cloudinary has been instrumental in helping us speed up all aspects of our video management, optimization, and delivery workflows.”
“As video becomes more prevalent and more foundational to the customer experience, organizations must be able to easily manage and instantly deliver optimized videos of any length without significant manual intervention,” said Nadav Soferman, co-founder and chief product officer at Cloudinary. “With support for longer-form videos, faster on-the-fly video transformations and optimizations, improved analytics and more, the Cloudinary Video API is now one of the most powerful platforms for delivering the engaging, fast and beautiful video-rich experiences that consumers love and increasingly expect.”
To learn more about Cloudinary’s AI-backed video capabilities and future updates, visit https://cloudinary.com/video_api, explore Cloudinary’s Video Value calculator, and read today’s blog post.
About Cloudinary
Cloudinary is the image and video technology platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than 1.5 million users and 10,000 customers, including Apartment Therapy, Bleacher Report, Bombas, Grubhub, NBC, Mediavine, Minted, Paul Smith and Peloton, rely on Cloudinary to bring their campaigns, apps and sites to life. With the world’s most powerful image and video APIs backed by industry-leading artificial intelligence and patented technology, Cloudinary offers a single source of truth for brands to manage, transform, optimize, and deliver visual experiences at scale. As a result, the most engaging brands across all industries are seeing up to a 203% ROI using Cloudinary with benefits including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com.
*Source: Comscore Video Metrix® Multi-Platform, Total Audience, Technology, Content, September 2023, US |
**Source: Comscore Video Metrix® Multi-Platform, Total Audience, Top 100 Video Properties, Content, September 2023, US |
Contacts
Juli Greenwood
Sr. Director, Global Communications and Customer Marketing
Cloudinary
juli@cloudinary.com
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