Verve Coffee Roasters to Open Flagship Roastery in Downtown Los Angeles’ Arts District

Verve Roastery Del Sur Offers an Innovative Space for Craft Coffee and Food, Local Design and a Community Hub for Angelenos

SANTA CRUZ, Calif.–(BUSINESS WIRE)–Verve Coffee Roasters, a Santa-Cruz based specialty coffee company that produces the world’s highest quality craft coffee, announces the opening of Verve Roastery Del Sur at 500 Mateo Street. The 7,000 square-foot cafe, roastery and restaurant in the heart of Los Angeles’ Arts District will be open to the public this Friday, August 23. Named one of the best roasters in America, Verve is continuing its strong growth trajectory and reputation for innovation with the opening of its Los Angeles flagship location. This location marks Verve’s fourth cafe in Los Angeles and 14th location overall, with cafes in Los Angeles, Santa Cruz, San Francisco, Palo Alto and Japan.

“Our new first-of-its-kind roastery experience in the Arts District will give coffee and food lovers the chance to look behind the curtain at the next wave of craft coffee,” said Colby Barr, Co-Founder of Verve Coffee Roasters. “This space showcases our continued innovation and growth as a brand, while establishing a home for our team and community in Los Angeles. It is a combination of a roastery, test kitchen, beverage innovation center, training lab and event space, while still upholding what we live and breathe everyday – coffee.”

The primary goal of the new Verve roastery is to create small-batch, made-to-order coffee for the entire Southern California market. To celebrate the opening of Roastery Del Sur, Verve has created a unique Mateo Blend, inspired by LA culture, which will be available at all Verve cafes in LA. To further enhance the coffee experience, the space will feature a craft coffee bar with hand-mixed coffee-centric drinks as well as 18 taps for draft beverages. Some of the standout coffee-style items from Verve’s non-alcoholic bar program include:

• A selection of Verve’s Nitro Flash Brew
• Smoked Chicory Latte
• Cascara Negroni
• Old Flashioned

Verve Roastery Del Sur features a full menu and grab-and-go options led by chef Mario Tolentino, formerly of ‘Curio Bar SF’ and ‘The Market.’ Tolentino is a “Chopped Champions” winner and has worked in Michelin rated restaurants; he is assuming the role of Verve’s first Executive Chef, kicking-off Verve’s elevated food experience to match the existing high-quality coffee program. The 110-seat restaurant will offer an entirely new, seasonal and sustainable menu, with rotating specials and top-quality bread and pastry offerings from Superba and Erin McKenna.

The menu will feature signature dishes including:

• Vegan B.L.A.T.: Verve’s fresh, plant-based take on the B.L.A.T. features a house-made “beetstrami” — thinly sliced beets coated in pastrami spice and seared to perfection.
• Buckwheat Soba Noodles: Gluten free noodles dressed in house-made ponzu and topped with pickled cabbage, avocado, turmeric roasted cauliflower, miso marinated tofu and fried enoki mushrooms.
• Sesame Banana Pancakes: A pancake base of tahini, roasted banana and cornmeal, topped with mascarpone, poached strawberries and a black sesame syrup.
• Verve Breakfast Sandwich: Organic farm egg, everything spice hash brown, cheddar cheese, cherry tomato, aioli and Verve bacon — bacon glazed in a Verve coffee infused maple syrup reduction.

Verve selected prominent Los Angeles-based partners to bring the dynamic roastery to life, including architecture firm Design, Bitches to design the light-filled, multi-use space and patio, as well as training and cupping labs for coffee lot selection and quality control. Terremoto LA, known for its work with The Getty and Palihouse Santa Monica, was commissioned to bring the outdoors in, as interior plant-life is one of the brand’s signature aesthetics. The space will also showcase a custom macramé art installation by Bay Area artist Windy Chien. Finally, Young Jerks, a Brooklyn-based creative studio taking the graphic design world by storm, created multiple large-scale art pieces for the roastery as part of their ongoing partnership with Verve.

“Since our start over a decade ago, we have focused on spreading the Verve mentality – a union of California spirit, imagination and love of life – to coffee lovers everywhere,” said Mike Eyre, Verve CEO. “We are thrilled to take the next step in our growth by opening a second roastery, which provides a greater platform to integrate our passion for design, community and craft coffee experimentation.”

Verve’s Roastery Del Sur is located at 500 Mateo Street in Los Angeles, next door to Bavel, Ori Menashe and Genevieve Gergis’s highly acclaimed Middle Eastern restaurant in the Arts District. It will be open every day from 6:30am to 8pm with food service from 8am-3:00pm. Join the fun at the roastery’s grand opening events on Friday, which include coffee and food tastings and more.

About Verve Coffee

Founded in 2007 in Santa Cruz, California, Verve fuses craft, culture and communities behind the finest coffee. Verve has locations in cities from Los Angeles to San Francisco to Tokyo. The company sources and roasts the most unique coffees from around the world, and actively participates in the entire supply chain from Farmlevel to Streetlevel. Verve’s focus is to bring the best quality, service, and atmosphere in every customer interaction, while incentivizing those at Farmlevel to consistently produce the highest quality coffee beans globally. The company operates exclusively in the specialty coffee market, selecting from only the top 1% of all coffees around the world. As the company has grown in popularity and size, Verve has proudly stayed independent, and still roasts coffee by hand in small batches. For more information about Verve, please visit www.vervecoffee.com.

Contacts

Media Contact:

Kelly Kenney, Allison + Partners

VerveCoffee@allisonpr.com | 415.277.4924