Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music

United States Toys Market and Competitive Analysis Report 2024-2032 Featuring Mattel, Hasbro, LEGO, Spin Master, Vtech, Nintendo, Funko, and JAKKS Pacific – ResearchAndMarkets.com

FacebookFacebookTwitterTwitterEmailEmailWhatsAppWhatsAppFlipboardFlipboardGmailGmailRedditRedditLinkedInLinkedInMessengerMessengerShareShare

DUBLIN–(BUSINESS WIRE)–The “United States Toys Market Report by Toys Segmentation, Sales Channel, and Company Analysis 2024-2032” report has been added to ResearchAndMarkets.com’s offering.


United States Toys Market size is anticipated to be about US$ 41.06 Billion by 2032. The CAGR for the market from 2024 to 2032 is 4.31%. The publisher states that it equaled to US$ 28.09 Billion in 2023.

A toy is an object that kids mostly use for play. Playing with toys helps kids acquire lifelong abilities that they will need in the future. Playing with toys is a standard pastime for kids with educational value because it teaches them many essential life skills, such as how to solve problems. Toys range from the most basic to the most intricate, from a child’s chosen stick they assume to be a hobby to elaborate and sophisticated mechanical systems. The development of coordination and other manual abilities stems from children’s cumulative experiences handling toys like marbles, jackstones, and other objects that must be dealt with both hands and bodies. Spatial relationship puzzles test mental agility starting in early childhood.

United States Toys Market Growth Trends

The growing trend of educational toys that encourage STEM (science, technology, engineering, and math) skills results from parents’ desire to improve their kids’ education from a young age. The United States toys market is expanding because of this. Given that play is essential to children’s learning and development, 81% of parents are inclined to ensure their children have at least one educational toy, per the Toys Association.

It also says that almost two out of every three parents (65%) will consider how the toy they select helps develop a skill set, especially when it comes to enhancing children’s comprehension of STEAM concepts and even everyday tasks like cleaning, cooking, sewing, and baking. When purchasing a toy for their child, slightly more than half (51%) of parents also consider mental health.

The US toys industry is also seeing a rise in demand for environmentally friendly toys. Customers favor businesses that offer these kinds of goods. A positive US toys market outlook is provided by the increasing integration of virtual reality (VR) and augmented reality (AR) into toys to provide immersive play experiences. Thanks to these technologies, kids can play in virtual worlds creatively, combining real-world and digital play.

United States Toys Industry News

In December 2023 – A New Wave of “X-Men 97” Figures Unveiled by Hasbro. Early in 2024, pre-orders for the newest Marvel Legends Series figures will be accepted.

In November 2023 – Fat Brain Toys, one of the top direct-to-consumer toy companies in the country, released its list of the 2023 Hottest Toys. Foosbots are collectible and portable robots that spin to kick a ball when you squeeze their arms. Other toys include SpillAgain, VolleyShot, Trestle Tracks Pro, and new additions to their Pretendables line of pretend play. Air Toobz is a kid-safe turbine that shoots foam balls through modular tubes.

In September 2023 – Toys”R” Us, the parent company of WHP Global, has ambitious new ambitions to grow the renowned toy brand. The company stated that it will open Toys”R” Us flagship locations nationwide in 2024 thanks to a partnership with Go! Retail Group. WHP also plans to introduce Toys”R” Us to the travel sector by creating a new shopping experience for cruise ships and airports. In November, Dallas Fort Worth International Airport will have the first Toys”R” Us airport store, thanks to a collaboration with Duty-Free Americas.

Key Attributes:

Report Attribute Details
No. of Pages 115
Forecast Period 2023 – 2032
Estimated Market Value (USD) in 2023 $28.09 Billion
Forecasted Market Value (USD) by 2032 $41.06 Billion
Compound Annual Growth Rate 4.3%
Regions Covered United States

Company Analysis: Overview, Recent Developments, Revenue

  • Mattel Inc.
  • Hasbro Inc.
  • LEGO
  • Spin Master Corp.
  • Vtech
  • Nintendo Company Ltd.
  • Funko Inc.
  • JAKKS Pacific

By Toys Segmentation – Market is broken up into 11 viewpoints

  • Action Figures & Accessories
  • Arts & Crafts
  • Building Sets
  • Dolls
  • Explorative & Others Toys
  • Games/Puzzles
  • Infant/Toddler/Preschool Toys
  • Outdoor & Sports Toys
  • Plush
  • Vehicles
  • Youth Electronics

By Sales Channel – Market is broken up into 5 viewpoints

  • E-commerce
  • Specialty
  • Discounters
  • Department Stores
  • Others

For more information about this report visit https://www.researchandmarkets.com/r/mpz23w

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Contacts

ResearchAndMarkets.com

Laura Wood, Senior Press Manager

press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470

For U.S./ CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

Staff

Recent Posts

FlexM Secures Strategic Investment from Chinese E-commerce Powerhouse Torkey Times Technology (TTT), Targeting Global Expansion

QUANZHOU, CHINA / ACCESS Newswire / June 20, 2025 / FlexM, a leading licensed fintech…

13 hours ago

IKS Health Earns Top Ranking in Black Book’s 2025 Survey for AI-Driven Claims Integrity and Denial Management Services

Exhibiting Next Week at HFMA Annual Conference in Denver DENVER, COLORADO / ACCESS Newswire /…

13 hours ago

Recent Rate Cuts Spark New Mortgage Opportunities in Mission, TX

LEADERONE FINANCIAL Highlights Lower Borrowing Costs for Local Homebuyers MISSION, TX / ACCESS Newswire /…

13 hours ago

Peraso Regains Compliance with Nasdaq Minimum Bid Price Requirement

SAN JOSE, CALIFORNIA / ACCESS Newswire / June 20, 2025 / Peraso Inc. (NASDAQ:PRSO) ("Peraso"…

13 hours ago

Wells Funding Group Helps Crown Point Homebuyers Navigate Indiana’s New Mortgage Privacy Law

Wells Funding Group, a premier mortgage broker in Crown Point, IN, guides clients through Indiana's…

13 hours ago

Jimmy Rushing, Mortgage Banker, Helps Houston Buyers with Texas’s New Housing Law

Jimmy Rushing, a premier mortgage banker in Houston, TX, guides homebuyers through Texas Senate Bill…

13 hours ago