United States Sports Fan Analytics & Trends Study 2023: Data Sets Across 18 Different Sports, Inclusive of Major and Minor Sports – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Sports Fan Analytics & Trends Study in the United States” database has been added to ResearchAndMarkets.com’s offering.

The single largest online catalogue of sports marketing and business data.

The Sports Fan Analytics & Trends study provides you with key measurements of consumer fan behavior and demographics, trending since 2011, drawing upon nationwide consumer surveys, across 18 sport categories.

Fan Behavior and Analytics

With this study, you gain a comprehensive insight into all facets of a dynamic, rapidly shifting sports fan marketplace covering TV viewership, online viewership, attendance, social media, sponsorship influence indices, mobile device consumption patterns, consumer product brand preferences, fantasy sports, logo apparel purchasing, sports venues, and favorite professional and college team rankings.

Highlights of the Study

Key measurements of consumer fan behavior and demographics.
Utilizes nationwide consumer surveys to provide comprehensive insight into all facets of a dynamic, rapidly shifting sports fan marketplace
Data sets across 18 different sports, inclusive of Major and Minor Sports: NFL, NBA, WNBA, MLB, MLS, NHL, Golf, Tennis, Running, College Football, College Basketball, NASCAR, IndyCar, Lacrosse (MLL/NLL), Soccer (non-USA), Minor League Baseball, Minor League Hockey, Mixed Martial Arts

Key Attributes Reported On:

TV & Online Viewership
Attendance
Social Media
Sponsorship Influence Indices
Mobile Device Consumption Patterns
Consumer Product Brand Preferences
Fantasy Sports Involvement
Logo Apparel Purchasing
Sports Venues
Favorite/Most Popular Team Rankings
Demographics

Target Audience Includes:

Advertising and marketing agencies
Consulting firms conducting competitive intelligence on behalf of clients
PR firms
Corporate sponsors
Teams
Leagues
Sports media
Financial services
Social media networks
Social media firms and digital marketing agencies

Companies Mentioned

Adidas
American Express
Amazon
American
Apple
AT&T
Bank of America
Bud Light
Chick-fil-A
Charles Schwab
Coca-Cola
Coors Light
Diet Coke
Doritos
Enterprise
Fidelity
Ford
Gatorade
GEICO
Hertz
Lays
MasterCard
McDonald’s
Monster
Nike
Red Bull
Samsung
Southwest
State Farm
Toyota
Verizon
Vitamin Water

For more information about this database visit https://www.researchandmarkets.com/r/gkmni2

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