Tread Wisely™ Helps Young Drivers Stay Safe on the Road this Fall

FINDLAY, Ohio–(BUSINESS WIRE)–Fall is a busy travel season for young drivers. With Friday night football games, homecoming dances, pumpkin patches and trips home from college for Thanksgiving, teen and young adult drivers are on the road more often, making tire safety a priority. Cooper Tire’s Tread Wisely™ program, a tire and vehicle safety campaign for teens and young adults, offers a wide variety of resources and advice to help young drivers through this season and all year. Tires are the only thing connecting vehicles to the road, so it is critical they are in good condition before drivers hit the road.

Tread Wisely recommends performing a tire and vehicle safety check once a month. With the easy-to-download Tread Wisely mobile app, young drivers can find and complete safety checklists, set up monthly safety reminders, view brief, helpful safety videos, and more.

Three Important Tire Safety Checks

Tire Pressure: Proper tire pressure ensures better control of the vehicle, improves fuel consumption and helps prevent uneven wear on tires. With the right air pressure, tires can perform as they should and drivers can save on fuel costs. In fact, having just one tire that is underinflated by just 8 pounds per square inch (psi) can reduce the life of a tire by 9,000 miles and increase fuel consumption by 4%.

Tire Tread: Proper tread depth helps tires maintain traction, reduce hydroplaning, and improves how tires react to steering, acceleration and braking. With good tire tread, drivers have better traction to stop and hold to the road on curves, making trips safer.

Overall Tire Condition: Damaged tires can shorten tire life and cause tire failure and air loss. A monthly check of tire condition helps ensure safety on the road. During these checks, drivers should look for cuts, cracks, splits, punctures and bulges. If any of these conditions are spotted, or if the condition of the tire is questionable, drivers should visit a qualified tire dealer for a professional inspection.

The Tread Wisely app is available for download from the App Store (iOS) or Google Play Store (Android). To learn more about Tread Wisely, visit www.treadwisely.org.

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.

Contacts

Michaela Carter

419.424.4379

macarter@coopertire.com