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New innovations enable a frictionless guest experience to help restaurateurs increase sales, lower labor costs, and keep guests coming back
BOSTON–(BUSINESS WIRE)–#CloudTech—Toast, the fastest-growing restaurant management platform, today launched an enhanced suite of contactless and guest-facing solutions to help restaurateurs reimagine operations and reduce overhead as they rebound from the COVID-19 pandemic. Today, Toast debuted updates to its Toast Order & Pay™ solution, including pre-authorization tabs and group ordering. Designed to meet the ever-increasing demand for contactless solutions, Toast Order & Pay™ enables guests to order and pay in a restaurant via smartphone. By streamlining the transactional components of traditional service, restaurateurs delight the 86 percent of guests for whom paying at the table from their own device is an important factor in their future dining experience.
Enhancements were also made to Toast Marketing and Toast Loyalty, which complement Toast’s Digital Ordering Suite, empowering restaurateurs to utilize guest data gained during the ordering process to provide their guests with the best and most tailored experience possible. In contrast to third-party solutions — which often don’t share guest data with restaurants — Toast helps restaurateurs engage diners whether they order on- or off-premises, resulting in greater opportunities to drive increased revenue.
“Guest behaviors are changing faster than ever in direct response to the COVID-19 pandemic; ordering and paying for food via smartphone might have felt foreign to some a few years ago. Today, many people expect this convenience in an effort to reduce contact with others and increase efficiency,” said Aman Narang, president and co-founder of Toast. “We developed innovations like pre-authorization tabs and group ordering in response to the pandemic and the dramatic shift in consumer preferences left in its wake. The new features rolling out today deepen the connection between restaurants and their guests — empowering diners to essentially have a remote control to the restaurant in their pocket — making it easier for restaurateurs to focus on providing great hospitality and serving the food guests love, while at the same time, increasing check sizes, revenue, and employee wages.”
Introducing Pre-authorization and Group Ordering
With Toast Order & Pay™ pre-authorization and group ordering, restaurateurs see a nearly 12 percent higher ticket size on average*, and may dole out fewer comped meals due to guests being able to see exactly what they are ordering and catch any errors in real-time. Additionally, servers are more likely to take home greater tips because they are able to cover more tables in a shift than previously possible in a traditional service model. Today, Toast is announcing the following innovations, the first of their kind in the industry:
“Toast Order & Pay™ increased our bottom line up to 10 percent; post-COVID that translates to $2.5M in additional annual income for our business,” said Kevin Healy, owner and operator of HOUSEpitality Restaurant Group that operates eight full service restaurants in the Richmond, VA area. “Additionally, almost every one of our hourly employees is making 25-30 percent more this year than they were last year. Considering we experienced a 30 percent sales decline due to the pandemic, being able to give our staff a significant raise during this time is groundbreaking.”
Introducing Estimated Sales Reports, Apple Pay™, and Customizable Loyalty Points
Toast’s integrated guest solutions work better together to allow restaurateurs to delight guests with a frictionless experience both online and offline, run their restaurant efficiently with integrated, turnkey solutions, and improve marketing outreach to keep guests coming back. Today, Toast is announcing the following new features to complement its guest solutions:
Oscar Vasquez, founder of Oscar’s Authentic Mexican Grill in Olathe, Kansas said, “One of my favorite features about Toast Loyalty is the ability to offer double or triple points during slower times of the week. On our first promoted double point Tuesday, we saw a 100 percent increase in sales over previous Tuesdays; we try to do double points during times we are not as busy. Toast Email Marketing and Loyalty made our restaurant a lot busier than we would be otherwise.”
Restaurant owners and operators can learn more about Toast and schedule a personalized demo here.
*Based on performance at select Toast customers. Results may vary.
About Toast
Launched in 2013, Toast is democratizing technology for restaurants of all sizes. Built exclusively for restaurants and driven by a passion to enable their success, Toast connects employees, operations, and guests on an easy-to-use platform so restaurateurs can stay one step ahead of a rapidly evolving hospitality market. Tens of thousands of restaurants partner with Toast to increase revenue, streamline operations, retain great employees, and create raving fans. Toast was named to Fortune’s 2020 Best Workplaces in Technology, 2020 Forbes Fintech 50, 2020 Forbes Cloud 100, Ernst & Young’s Entrepreneur Of The Year® 2020 Listing – National Overall Winner, and the 2019 SXSW Interactive Innovation Finals. Learn more at www.toasttab.com.
Contacts
Karen DeVincent-Reinbold
Sr. PR & communications manager
media@toasttab.com
857-301-6074
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