The Book Big Ad Agencies Don’t Want You to Read: “Hacking Advertising” Reveals How to Slash Ad Production Costs by up to 70%

Industry Veteran’s Disruptive Blueprint Shows How to Create Better Ads Faster and Cheaper—Without the Agency

SEATTLE–(BUSINESS WIRE)–A new book published April 29, 2025, promises to disrupt the advertising industry’s status quo and potentially save marketers millions of dollars annually. Hacking Advertising: How We Learned to Make Ads Without the Agency (And You Can Too) by Jon Sneider provides a detailed road map for companies to create higher-quality advertising at a fraction of traditional costs.

Dubbed “the book big ad agencies don’t want you to read,” Sneider’s work exposes the inefficiencies built into the traditional agency model and offers a practical alternative that has already unsettled many industry executives.

Sneider, who managed advertising budgets exceeding $500 million at Microsoft, documents how his “creative production” approach has helped major brands achieve breakthrough results while dramatically reducing production timelines and budgets.

“The advertising industry has built a complex, expensive process that primarily serves itself, not clients,” says Sneider. “By combining creative and production under one roof with small teams of experienced professionals, we’ve consistently delivered better work in half the time at a third of the cost.”

Revelations in Hacking Advertising include:

• Creative + Production under one roof slashes costs and time to market
• Small teams of seasoned pros run circles around large teams
• In-market tests beat pre-testing every time
• Stealing like an artist results in better concepts faster
• Ad agencies create work to drive their business, not the client’s

Hacking Advertising also introduces Sneider’s proprietary “Five Magic Metrics©” framework, which focuses marketers on the real metrics that drive advertising success rather than vanity metrics that don’t impact business results.

CEOs and CMOs agree:

“Jon Sneider’s Hacking Advertising is a manifesto that redefines what’s possible in advertising. It’s a crash course in navigating, innovating, and thriving in modern advertising.”

–John Dougherty, CMO Brighton Jones

“Hacking Advertising is a call to arms for marketers to reclaim control of their creative processes. It’s a book that will leave you inspired, empowered, and ready to create.”

–Scott Erikson, CEO Manufaktur

“Hacking Advertising by Jon Sneider challenges the traditional advertising model. This book is a must-read for anyone looking to revolutionize their marketing approach.”

–Aaron Strout, CMO Real Chemistry

For CMOs and marketing leaders increasingly pressured to demonstrate ROI on advertising spend, Hacking Advertising offers concrete strategies to eliminate waste without sacrificing creative impact.

Industry insiders are already calling it “the book that’s disrupting the ad industry” as it challenges entrenched practices and power structures that have dominated advertising for decades.

The book is available nationwide in print and digital formats starting today. For more information, visit www.hackingadvertising.com

About Jon Sneider:

Jon Sneider is the founder of Wild Gravity – Creative Productions in Seattle, WA. Sneider founded Wild Gravity in 2017 with no capital, employees, or studio and turned it into a multi-million-dollar business in year one serving some of the largest brands in the world, including Microsoft, Amazon, Hasbro, Coca-Cola, LEGO, the NFL, NBA, and many others.

Sneider, a Boston native, earned his BA at Colorado College in 1991 and his MBA at Babson College in 2000.

After earning his master’s degree, he joined Digitas—one of the earliest and largest interactive agencies in the U.S.—overseeing digital accounts for GM, AT&T, Microsoft, and Time-Warner. This role launched a 25-year career in advertising and marketing. At Microsoft, he led advertising for Windows, working with top agencies on eight-figure budgets. He later became VP of Advertising & Brand at Redfin, leading their first-ever broadcast campaign.

At each step, he became increasingly frustrated with the advertising agency production process, which led him to create the agency he always wished existed: Wild Gravity.

Wild Gravity creates world-class advertising at a fraction of traditional agencies’ cost, footprint, and timelines by combining creative services, production, post, and visual effects under one roof.

It is this success that inspired Hacking Advertising.

Contacts

Media Contact:
Gwen Cunningham

Greenleaf Book Group

gcunningham@greenleafbookgroup.com
512-891-6100