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Explorer is part of the company’s Automation suite of products, which aim to dramatically simplify marketers’ day-to-day tasks – with initial research showing the tool saves users an estimated 60 minutes a day
BERLIN–(BUSINESS WIRE)–#swaarm—Swaarm, a leading global performance-based marketing platform, today announced the launch of its pioneering new reporting tool for digital marketers – “Explorer”. The tool provides clients with a competitive edge, allowing them to manage billions of events within seconds, slice and dice real-time data, and give them the insights they need to more efficiently operate their business.
Explorer is part of the company’s Automation suite of products, which aim to dramatically simplify and improve marketers’ day-to-day tasks. While the digital advertising industry continues to grow at breakneck speed – with total digital ad spending expected to hit $455.30 billion this year – the process behind ad management has become increasingly complex. A marketer managing 10,000 campaigns across 10 publishers and 10 sub-publishers can easily have up to a million data points to analyze, often in unwieldy spreadsheets and pivot tables.
Swaarm’s Explorer solution allows marketers to:
“We’re delighted to launch our Explorer product, which has been built the same way as all our products: informed by our clients’ needs and driven by our goal to simplify marketers’ daily tasks,” commented David Frei, CEO of Swaarm. “We saw that our clients needed a better way to seamlessly analyze millions of data points – and by helping them offload the routine, manual chores, Explorer gives them back the time and resources to focus on more business-critical work.”
Today’s Explorer launch follows a strong period of growth for Swaarm and comes hot on the heels of the launch of its attribution chain methodology Privacy Enabled Attribution (PEA Chain). The first-of-its-kind in the mobile advertising industry, PEA Chain provides an effective attribution model for companies impacted by Apple’s removal of its user device Identifier for Advertisers (IDFA) in iOS 14.
To learn more about Swaarm’s next generation solutions for performance marketing, visit www.swaarm.com.
About Swaarm
Swaarm is a performance-based marketing platform that provides an innovative adtech tracking solution for agencies, advertisers and networks to manage, track, analyze and optimize their marketing campaigns at scale. For more information, visit www.swaarm.com.
Contacts
Kate Pietrelli
760-518-2633
kate@pathadvisors.com
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