Strategy Analytics: Samsung Captures 88 Percent Market-Share of 5G Smartphone Shipments in Western Europe in H1 2020

BOSTON–(BUSINESS WIRE)–According to the latest research from Strategy Analytics Samsung captured an impressive 88 percent marketshare of all 5G smartphones shipped in Western Europe during the first half of 2020. Apple iPhone 12, Xiaomi and other Chinese smartphone brands will challenge Samsung’s 5G dominance in the second half of this year.

Ville-Petteri Ukonaho, Associate Director at Strategy Analytics, said, “A record 4 million 5G smartphones were shipped in Western Europe during the first half of 2020. The 5G category accounted for 7 percent of all smartphones shipped in Western Europe in H1 2020, jumping from less than 1 percent of total during H1 2019. Demand for 5G smartphones across Western Europe has soared over 4,000 percent in the past year.”

Ken Hyers, Director at Strategy Analytics, added, “Samsung captured an impressive 88 percent marketshare of all 5G smartphones shipped in Western Europe during H1 2020. Samsung today is the clear 5G leader across Western Europe, due to a strong portfolio of premium Android models such as Galaxy S20 5G and A90 5G.”

Ville-Petteri Ukonaho, Associate Director at Strategy Analytics, added, “Samsung currently accounts for 9 in 10 of all 5G smartphones shipped in Western Europe. However, Samsung’s 5G dominance will soon come to an end in the second half of the year and final months of 2020. Apple’s popular iPhone 12 5G is finally on sale, while a flood of Chinese rivals with lower-cost 5G models, such as Xiaomi and OPPO, is pouring into the region. The 5G wars in Europe are kicking off.”

The full report, Global 5G Smartphone Shipments Forecast by Vendor by Region by Quarter to 2021, is published by Strategy Analytics’ Emerging Device Technologies service, details of which can be found here: https://tinyurl.com/y37f2et2

About Strategy Analytics

Strategy Analytics is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, Taiwan, India and China. Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com.

Source: Strategy Analytics, Inc.

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Contacts

Analyst Contacts:
Europe Contact: Ville-Petteri Ukonaho, +44 (0)1908 423 634, vukonaho@strategyanalytics.com
USA Contact: Ken Hyers, +1 617 614 0757, khyers@strategyanalytics.com
Asia Contact: Woody Oh, +44 1908 423 665, who@strategyanalytics.com