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Most vendors beat expectations; in a first, Apple iPad shipments actually grew +1% compared to the holiday quarter
BOSTON–(BUSINESS WIRE)–The ripple effects of the COVID pandemic continues to impact the tablet market and produced some surprising results in Q1 2022, according to a new report by Strategy Analytics. High demand persists while vendors wrestle with supply constraints and logistical issues also stemming from the pandemic, now in Year Three. Considering this context, Samsung, Amazon, Microsoft, and Apple met this twin challenge with impressive growth rates. A better than expected start to 2022 may be short-lived however, as COVID restrictions in China, additional logistic and inflationary pressures, and the Russian invasion of Ukraine all threaten to hold back supply going forward.
The full report from Strategy Analytics’ Connected Computing Devices (CCD) service, Preliminary Global Tablet Shipments and Market Share: Q1 2022 Results can be found here: https://www.strategyanalytics.com/access-services/devices/tablets-and-pcs/connected-computing-devices/market-data/report-detail/preliminary-global-tablet-shipments-and-market-share-q1-2022-results-290422
Eric Smith, Director – Connected Computing said, “Tablet demand never really went away despite shipment declines for the last three quarters. This has all been about vendors managing the twin challenges of persistent demand and supply constraints. Samsung, Amazon, and Microsoft pulled off great quarters given all the macro-level challenges with fresh portfolios and strong distribution strategies. Apple’s recovery from the supply constraints of last quarter was equally impressive as they actually grew shipments sequentially. That’s unheard of in this business, but with more disruptive factors at play, we should come to expect the unexpected.”
Chirag Upadhyay, Industry Analyst added, “Android tablet market share is at a new low of 50%, but competition has heated up among Android vendors looking to grab market share from Huawei’s smaller device footprint as well as the fast-shrinking white box market. Lenovo has been growing for more than two years with this strategy but Xiaomi, Honor, realme, OPPO, and even Nokia have recently jumped into the tablet market, creating new dynamics in mainland China and a handful of markets in south Asia, southeast Asia, and Europe.”
Source: Strategy Analytics Inc.
#SA_Devices
About Strategy Analytics
Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com
For more information about Strategy Analytics
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Contacts
Report contacts:
Eric Smith, +1 617 614 0752, esmith@strategyanalytics.com
Chirag Upadhyay, +44 1908 423 643, cupadhyay@strategyanalytics.com
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