Step Right Up! KRISPY KREME® Unveils All-New Fall Fair Doughnut Collection

Flavor-packed collection with four classic fair food-inspired doughnuts available for a limited time beginning Sept. 15

CHARLOTTE, N.C.–(BUSINESS WIRE)–Treat your taste buds to a thrilling ride with this doughnut collection direct from the midway! Krispy Kreme® is bringing the wonder of the classic fall fair straight to your fingers with its all-new Fall Fair Collection – a delicious assortment of four doughnuts inspired by the sights, smells and iconic tastes of your favorite seasonal fairgrounds, no ticket required.

Available beginning today for a limited time at participating Krispy Kreme shops, guests can take their taste buds for a flavor ride with these fair season favorites:

• Cotton Candy Doughnut – Our iconic Original Glazed® doughnut gets a tasty twist! Dipped in vibrant blue icing and coated with cotton candy flavored sugar, it’s topped with a playful strawberry-flavored icing swirl and a fluffy cotton candy-flavored buttercreme dollop. It’s sweet, colorful and absolutely dreamy.
• Kreme™ Puff Doughnut – A fairground favorite reimagined! This unglazed ring doughnut is swirled with rich Kreme™, dusted with sweet powdered coating and crowned with a cheerful Doughnut Dot – a perfect little pop of joy on top.
• Blue Ribbon Apple Pie Doughnut – A blue-ribbon bite every time. This unglazed shell doughnut is bursting with apple cinnamon filling, dipped in gooey caramel flavored icing, sprinkled with cinnamon cookie crumbs and drizzled with white icing. It’s the flavor of fall wrapped in doughnut form.
• Caramel Churro Doughnut – Get ready for a crispy, caramel-coated thrill! Covered in cinnamon sugar and drizzled with luscious caramel flavored icing, this doughnut brings the crunchy, sweet satisfaction of a fair churro.

“There are so many fun fall outdoor activities, but when it comes to fall flavors, perhaps none is tastier and more nostalgic than classic fall fair treats,” said Alison Holder, Chief Brand and Product Officer at Krispy Kreme. “These prize-worthy doughnuts transport you to the midway, no ticket required. So … step right up!”

Krispy Kreme’s Fall Fair Collection is available in-shop and for pickup or delivery via Krispy Kreme’s app and website, individually and by the dozen.

Share how you’re enjoying Krispy Kreme’s new Fall Fair Collection by using #KrispyKreme and tagging @krispykreme on social media. To learn more about Krispy Kreme’s new Fall Fair Collection, visit www.krispykreme.com/promos/fall.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.

Category: Brand News

Contacts

Liv Rockett

Liv.Rockett@fleishman.com