Snap Inc. Names Kenny Mitchell Chief Marketing Officer

Industry Veteran to Spearhead Global Marketing Efforts for Snap

SANTA MONICA, Calif.–(BUSINESS WIRE)–Snap Inc. (NYSE: SNAP) today announced that Kenny Mitchell will join the
company as Chief Marketing Officer (CMO) beginning in June 2019. In this
newly created role, Mr. Mitchell will join the senior leadership team of
the company and report to CEO Evan Spiegel. Mr. Mitchell will lead all
consumer and product marketing programs as Snap continues to bring
creativity and new forms of self-expression to people all over the world.

“Kenny’s consumer marketing expertise and his deep understanding of our
products will be a great combination for Snap,” commented Mr. Spiegel.
“Throughout his career, Kenny has demonstrated his ability to
successfully execute innovative, global marketing campaigns, many of
which have leveraged our own vertical video and augmented reality
products. He’s a natural fit to join our team and lead marketing as we
continue driving the positive momentum we have in the business.”

“Snap is a great company with strong values, an inspired vision and
innovative products that are empowering its global community,” said Mr.
Mitchell. “I look forward to helping Evan and Snap continue to tell
their story to people around the world, and working with my new
colleagues as we define the future of the camera and self-expression.”

Mr. Mitchell brings extensive experience building iconic brands and
leading innovative, fully-integrated marketing programs. Mr. Mitchell
most recently held the role of Vice President of Brand Content &
Engagement for McDonald’s USA, where he guided the company’s strategic
brand and consumer marketing agenda in the US. Prior to joining
McDonald’s, Mr. Mitchell served as Head of Consumer Engagement at
Gatorade, where he led all global integrated consumer marketing efforts
and pioneered the usage of Snapchat vertical video and augmented reality
tools. Mr. Mitchell has also overseen Brand and Consumer Marketing for
NASCAR and previously served as Vice President and General Manager at
the Dew Tour, a division of the NBC Sports Group. Mr. Mitchell holds a
Bachelor of Arts from Dartmouth College and a Master of Business
Administration from Dartmouth’s Tuck School of Business.

About Snap Inc.

Snap Inc. is a camera company. We believe that reinventing the camera
represents our greatest opportunity to improve the way people live and
communicate. We contribute to human progress by empowering people to
express themselves, live in the moment, learn about the world, and have
fun together. For more information, visit snap.com.

Contacts

Investors and Analysts:
ir@snap.com

Press:
press@snap.com