SHANGHAI, June 24, 2025 /PRNewswire/ — The 2025 Shanghai International Film & TV Market is making waves for its deeper industry innovations. For the first time, the SIFF and STVF markets have merged into a unified platform, expanding opportunities for industry interaction with the general public. This evolution represents a transformative convergence of global film and television resources, breaking boundaries to foster cross-sector synergy and enhance collaborative potential on a global scale.
Chen Guo, Managing Director of the Shanghai International Film and TV Events Centre, remarked, “The launch of the International Film & TV Market is significant in drawing global attention to China. Today, China is the largest film market in the world. Through this new platform, we hope to showcase China’s openness and readiness to engage with the global community.”
The market bridges creativity and commerce, featuring numerous global exhibition areas and attracting both local and international film enthusiasts. It offers a unique blend of interactive experiences—from co-creating artwork with illustrators and exploring vintage film memorabilia to collecting themed merchandise and engaging with fan-favorite IPs. This allows film lovers of all ages to experience the magic of cinema up close while bringing together both seasoned professionals and new enthusiasts.
High-level forums convened thought leaders from across the creative spectrum. The “Open Mic for Industry” session became a knowledge hub where experts in content distribution, legal services, and film technology shared insights on short-film export strategies, intellectual-property safeguards, and smart-bionic animation tools.
The Film Translation and Communication Summit focused on the National Multilingual Film Translation and Production Base. Experts discussed cross-cultural strategies to expand Chinese content globally, highlighting innovations in translation and international communication. Innovations in translation and international communication were explored, emphasizing how AI and new technologies are reshaping global film exchanges.
The Yangtze River Delta Film Production Service Cooperation Alliance expanded its reach, emphasizing the importance of regional collaboration in boosting high-quality film and TV production. The alliance now includes members from across the nation, addressing the evolving demand for comprehensive service solutions in the film industry.
The 2025 Shanghai International Film & TV Market ushers in a new era of global collaboration, creativity, and industry growth. This year, a special CINEMART was also set up, open to the public, further enhancing the market’s accessibility and global appeal.
SOURCE SIFF
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