Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Consumer spend data expert analyzes purchases around Thanksgiving Day
TORONTO–(BUSINESS WIRE)–Sensibill, the only customer data platform designed specifically for the financial services industry, shares this month’s Barcode Report on consumer spending trends related to Thanksgiving Day, leveraging customer spend data, including SKU-level data and transactions, to uncover the deepest and most relevant insights into consumer spending.
The Barcode Report transforms customer spend data derived from financial documents into consumable and actionable insights that organizations can leverage to better understand their spending habits and behaviors. Sensibill has amassed a database of receipts and transactions from 220,000 merchants worldwide, including 96% of the top 100 in the U.S. Of these merchants, the company has extracted more than 6 million unique SKUs across 32 different countries, developing more than 6,000 unique product categories. In this report, Sensibill analyzed millions of receipts from U.S. and Canadian consumers during the past three Thanksgiving seasons, 2018-2020. Thanksgiving for Canadians falls on the second Monday of every year and fourth Thursday for those in the U.S.
Key Highlights & Trends
Izabella Gabowicz, Chief Operating Officer at Sensibill, said, “Customer spend data, such as SKU-level insights, can help companies understand how consumers celebrate the holidays, revealing traditions and settling age-old debates (like apple pie versus pumpkin pie) while providing a glimpse into consumers’ spending priorities and preferences during the holiday season. Companies can leverage this data on seasonal trends to gain a deeper understanding of these shifts in spend to craft their communications and imagery, and time their offers accordingly.”
Please click here for the full version of the report.
About Sensibill
Sensibill is the only customer data platform designed specifically for the financial services industry. The AI-powered platform combines ethically sourced first party data with real-time, actionable insights, helping financial institutions drive personalization at scale while creating compelling digital experiences for their customers. More than 60 million users across over 150 financial institutions in North America and the U.K. leverage Sensibill’s platform today. Visit www.getsensibill.com for more, and check out our monthly Barcode Report for consumable and actionable insights based on consumer spending trends.
Contacts
Ivy Lee
VP of Marketing
ivy@getsensibill.com
Conservation Efforts in Rwanda Brought to Life Through Record Level Video Resolution DALLAS, Sept. 24,…
All nine seasons available for free on dedicated free ad-supported TV channel starting now ENGLEWOOD…
Solution utilizes Google Cloud's Vertex AI to dramatically improve captioning efficiency, cutting production time and…
TOKYO, Sept. 24, 2024 /PRNewswire/ -- KLab Inc., a leader in online mobile games, announced that…
Transfr also launches resources to help educators guide learners from classroom to career NEW YORK--(BUSINESS…
Cornerstone’s new report highlights a growing workforce readiness gap, as technology and innovation demand continue…