SEGA of America Taps JAKKS Pacific as Global Toy Partner for Sonic the Hedgehog

Product Line to be Revealed at New York Toy Fair 2019

SANTA MONICA, Calif.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/JAKKSToys?src=hash” target=”_blank”gt;#JAKKSToyslt;/agt;–Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK), today
announced it has entered into a multi-year, global toy licensing deal
with SEGA of America, Inc. to manufacture, market, and distribute their
iconic Sonic the Hedgehog video game brand. The entire line will be
showcased at the International Toy Fair in New York February 16-19, 2019.

SEGA’s Sonic the Hedgehog franchise launched in 1991 and continues to be
one of the most-popular gaming brands of all time with over 800M units
sold or downloaded to date. With a methodical and organic approach,
Sonic the Hedgehog has expanded its footprint across multiple platforms
including games, mobile, TV, comics and other entertainment areas.

JAKKS will be showcasing its line of Sonic the Hedgehog action figures,
playsets, plush, collectibles and novelty items. One item fans will
speed to the store for is the Pinball Track Set. This set brings the
iconic videogame to life with its customizable track. Fans simply pull
the pinball launcher and shoot the Sonic Spheres through the loops and
turns. The set comes with an exclusive Sonic Sphere and removable figure.

“We are incredibly excited to work with SEGA of America to bring this
iconic property and character to life,” said Craig Drobis, SVP
Marketing, JAKKS Pacific. “The JAKKS line of toys, role-play, and
dress-up extends the ‘Sonic’ experience from screen-time to play-time.”

“As a best-in-class toy company that possesses an exemplary track record
with legendary brands in the gaming space, it made perfect sense for us
to enter into a partnership with JAKKS Pacific,” said Anoulay Tsai,
Licensing Director, SEGA of America. “This is a great step forward for
Sonic the Hedgehog as we endeavor to break barriers at the speed of
sound in toys!”

The global launch (except Asia) of Sonic the Hedgehog toys will be
available at retail this Fall for fans ages three and older with prices
starting at $4.99.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer
and marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include Perfectly Cute™, Real Workin’
Buddies™, Squish-Dee-Lish™, XPV®, Disguise®, Moose Mountain®,
Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired
products featuring premier licensed properties; and C’est Moi™, a youth
skincare and make-up brand. Through JAKKS Cares, the company’s
commitment to philanthropy, JAKKS is helping to make a positive impact
on the lives of children.

About SEGA of America, Inc.

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA
Games Co., Ltd., a worldwide leader in interactive entertainment both
inside and outside the home. The company develops, publishes and
distributes interactive entertainment software products for a variety of
hardware platforms including PC, wireless devices, and those
manufactured by Nintendo, Microsoft and Sony Interactive Entertainment
Inc. SEGA of America’s website is located at www.sega.com.

Contacts

JAKKS Pacific
Rachel Griffin, VP Public Relations
RGriffin@jakks.net

SEGA of America
Evan Bader, PR Manager
Evan.Bader@segaamerica.com