Samsung Reimagines the Laundry Room with Appliances that Embrace Personal Style

Redesigned Front and Top Load Washers and Dryers Lead on Design and
Performance

RIDGEFIELD PARK, N.J.–(BUSINESS WIRE)–Samsung Electronics America, Inc., the number one selling brand of major
appliances¹, today announced the availability of its fully
redesigned front and top load washers and dryers that bring beautiful,
functional design forward.

Samsung’s new laundry products lead and complement interior design
trends that center on bringing natural finishes and technology together
to create modern, warm spaces that are refined and functional.

Today’s families are creating laundry spaces that blend versatile colors
and textures reflecting their individual tastes, including natural
woods, thick-grained marble or granite and different tile patterns.
Samsung’s new Champagne Stainless Steel finish brings a sophisticated
and design-forward color to the modern laundry room. Champagne is
inspired by this new design trend and enables the creation of a truly
unique and personal space in the home.

Beyond the new look, the washers offer increased capacity and
outstanding cleaning performance. With new Super Speed cycles a load of
laundry can be completed is as little as 30 minutes without sacrificing
cleaning performance.²

“Our leadership in home appliance is driven by design and technology
that inspires and enables new ways of caring for our families and
enjoying our homes,” said John Herrington, Senior Vice President and
General Manager, Home Appliance, Samsung Electronics America. “Our new
laundry products bring new technology, outstanding performance and
design that enables an exciting new laundry space in the home.”

Families can receive end-of-cycle notifications on smartphones, Samsung
televisions or their Family Hub refrigerators. They can also remotely
start and monitor their washer and dryer³, and receive cycle
recommendations based on the loads they are washing.

Great for standalone applications, with pedestals or stacked, the new
front load design features a repositioned, slimmer control panel and
2.7-inch narrower depth, ideal for providing more space in the laundry
room without sacrificing capacity.

Like the front load washers, the new top load line is fully redesigned
with contemporary design and innovative new controls. Top load washers
feature a built-in water faucet for pretreating clothing and an
extra-large capacity – 5.0 cubic feet – tub design has been raised for
easy loading and unloading.

Samsung’s new matching dryers give families worry-free drying by
automatically adjusting the time and temperature to help protect
clothing, while new steam features smooth away wrinkles and remove static⁴.

Designer colors are available across the line. Samsung’s front load
washer WF6300 and matching dryer DV6300 are available in Champagne,
Black Stainless Steel and White. WF6100 front load washer and matching
dryer DV6100 are available in Champagne and White. Top load washer
WA5400 and matching dryer DV5400 are available in Black Stainless Steel
and White. The WA5200 top load washer and DV5200 dryer are available in
White.

Starting at $799, the new laundry appliances are available at select
retailers nationwide and on Samsung.com.

Samsung’s new laundry appliances are assembled in a state of the art
facility in Newberry, South Carolina.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America,
Inc. (SEA), is a recognized innovative leader in consumer electronics,
mobile devices and enterprise solutions. A wholly owned subsidiary of
Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of
today’s technology and providing consumers and organizations with a
portfolio of groundbreaking products in appliances, home entertainment,
Internet of Things, mobile computing, smartphones, virtual reality,
wireless infrastructure and wearables, in addition to offering leading
content and services related to mobile payments, 360-degree VR video,
customer support and more. Samsung is a pioneering leader in smartphones
and HDTVs in the U.S. and one of America’s fastest growing home
appliance brands. To discover more about Samsung, please visit www.samsung.com.
For the latest Samsung news, please visit news.samsung.com/us
and follow us @SamsungNewsUS.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative
ideas and technologies. The company is redefining the worlds of TVs,
smartphones, wearable devices, tablets, digital appliances, network
systems, and memory, system LSI foundry and LED solutions. For the
latest news, please visit the Samsung Newsroom at http://news.samsung.com.

¹ TraQline, Number 1 market share of large U.S. home
appliance from 2016 to current (Q1 2019).
² Fast,
thorough washing in just 30 minutes for the front load WF6300, and in
just 36 minutes for the top load WA5400. Washing time based on using
Super Speed on Normal cycle with an 8 Lb. load.
³
Available on WF6300 front load washer & DV6300 front load dryer.
⁴
Steam features available on WF6300 front load washer and DV6300 dryer;
WA5400 top load washer and DV5400 dryer.

Contacts

Sara Blatchford
Current for Samsung Electronics America, Inc.
Tel:
312.935.1227
sblatchford@currentglobal.com