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Samantha Thomson-Hutchins, Miles Rutter, Nicole Winters, and Krystal Karter Join to Drive Ryff’s Global Sales and Market Expansion Effort
LOS ANGELES, Sept. 24, 2024 /PRNewswire/ — Ryff, the pioneer of in-scene advertising (ISA) and virtual product placement (VPP), is making bold moves to drive revenue growth and profitability under the leadership of recently appointed Executive VP of Global Sales & Customer Experience, Shirley Richter Hughes. Nicole Winters, Miles Rutter, Samantha Thomson-Hutchins, and Krystal Karter join Ryff in key roles designed to accelerate revenue growth and profitability as the company scales to meet demand for its cutting-edge Spheera platform and AI-driven advertising solutions.
“Ryff’s groundbreaking technology has established us as a market leader, the next step is to build a robust in-house ad-sales team to support our ambitious growth plans,” said Hughes, Executive VP of Global Sales & Customer Experience for Ryff. “The new team brings a wealth of brand and agency experience to Ryff, as well as a deep understanding of the technology that sets us apart in this market. This new team will drive revenue growth while reinforcing our commitment to innovation in ISA and VPP for FAST, VOD, OOH, social, and linear channels.”
The strategic hires, all reporting to Ritcher Hughes, include:
The addition of these experienced sales leaders represents a milestone for Ryff as it continues to drive innovation at the crossroads of technology and media. Leveraging its AI-powered virtual product placement (VPP) platform, Ryff enables brands to integrate seamlessly into digital content with precision and scale. Backed by cutting-edge technology, Ryff is poised for long-term, profitable growth and market expansion.
Interested in learning more about In-Scene Advertising? Reach out to the new team at sales@ryff.com
About Ryff
Based in Los Angeles, Ryff specializes in In-Scene Advertising. Its proprietary GPU-based visual computing, AI, and ML platform, Spheera™, can ingest, analyze, and deliver brand and product integrations, at scale, into sport, film, TV, and social media. Targeting a $190 billion digital video advertising and brand safety and compliance markets, its mission is to transform the way brands engage with audiences through authentic, context-aware product placement.
SOURCE Ryff Inc
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