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In-Scene Advertising Technology Allows Emerging Talent to Enhance Earnings and Build Important Brand Partnerships
LOS ANGELES, Nov. 7, 2024 /PRNewswire/ — Ryff, the pioneer of in-scene advertising (ISA) and virtual product placement (VPP), announced today its latest partnership with Lounges.tv, a groundbreaking UK-based streaming platform. Backed by Simon Cowell, Lounges.tv launched in September 2024 to give artists and creators a platform to engage directly with their audiences. This collaboration underscores both companies’ commitment to advancing the creator economy, providing creators with new revenue streams, and brands with highly engaging avenues for fan interaction.
The partnership leverages Ryff’s cutting-edge virtual product placement technology with Lounges.tv’s creator-first platform, offering unique monetization opportunities to creators, brands, and superfans alike.
“I really believe that creating as many opportunities as possible for talent to be discovered and to build their own fan bases is great for everyone,” said Simon Cowell, Lounges.tv Shareholder and Partner. “The artists and the audience, rightly, are making 100% of the decisions, and Lounges.tv is giving talent another new type of platform to promote themselves.”
“Ryff’s collaboration with Lounges.tv is a step forward in brand integration and creator monetization,” said Mar Duermeijer, Chief Content Officer for Ryff. “Our innovative in-content advertising technology combined with Lounges.tv’s fan-focused platform means creators can amplify engagement and revenue, while brands directly connect with audiences more meaningfully.”
Ryff’s Spheera platform empowers creators with seamless brand integration, enabling dynamic placements across all content formats, and enhancing monetization without disrupting creative flow.
About Ryff
Based in Los Angeles, Ryff specializes in In-Scene Advertising. Its proprietary GPU-based visual computing, AI, and ML platform, Spheera™, can ingest, analyze, and deliver brand and product integrations, at scale, into sport, film, TV, and social media. Targeting a $190 billion digital video advertising and brand safety and compliance markets, its mission is to transform the way brands engage with audiences through authentic, context-aware product placement.
SOURCE Ryff Inc
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