Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Categories: NABNews

RYFF AND SIMON COWELL-BACKED LOUNGES.TV COLLABORATE TO CONNECT CREATORS TO BRANDS IN THE UK

In-Scene Advertising Technology Allows Emerging Talent to Enhance Earnings and Build Important Brand Partnerships

LOS ANGELES, Nov. 7, 2024 /PRNewswire/ — Ryff, the pioneer of in-scene advertising (ISA) and virtual product placement (VPP), announced today its latest partnership with Lounges.tv, a groundbreaking UK-based streaming platform. Backed by Simon Cowell, Lounges.tv launched in September 2024 to give artists and creators a platform to engage directly with their audiences. This collaboration underscores both companies’ commitment to advancing the creator economy, providing creators with new revenue streams, and brands with highly engaging avenues for fan interaction.

The partnership leverages Ryff’s cutting-edge virtual product placement technology with Lounges.tv’s creator-first platform, offering unique monetization opportunities to creators, brands, and superfans alike.

“I really believe that creating as many opportunities as possible for talent to be discovered and to build their own fan bases is great for everyone,” said Simon Cowell, Lounges.tv Shareholder and Partner. “The artists and the audience, rightly, are making 100% of the decisions, and Lounges.tv is giving talent another new type of platform to promote themselves.”

“Ryff’s collaboration with Lounges.tv is a step forward in brand integration and creator monetization,” said Mar Duermeijer, Chief Content Officer for Ryff. “Our innovative in-content advertising technology combined with Lounges.tv’s fan-focused platform means creators can amplify engagement and revenue, while brands directly connect with audiences more meaningfully.”

Ryff’s Spheera platform empowers creators with seamless brand integration, enabling dynamic placements across all content formats, and enhancing monetization without disrupting creative flow.

  • Unlocking the Creator Economy’s Potential
    With the global creator economy valued at $104 billion and 16 million creators in the UK alone—25% of the population—there’s a vast opportunity for monetization. Notably, 65% of these creators haven’t yet monetized their content.
     
  • Maximizing Super Fan Engagement and Revenue
    On Lounges.tv, tipping constitutes 37.8% of creator revenue, illustrating the significant impact of fan support. Ryff enhances this by allowing creators to integrate brands that align with their audience’s preferences, fostering deeper engagement and trust.
     
  • Strategic Brand Collaborations for Enhanced ROI
    By facilitating partnerships with brands, Ryff empowers creators to deliver authentic in-scene advertising experiences, and take advantage of the live-streaming market’s growth trajectory of $23.98 billion by 2028.
     
  • Aligning with Evolving Media Consumption Trends
    Given that Gen Z consumes three hours of video daily compared to 20 minutes of traditional TV, and with UK live-streaming commerce set to reach £1 billion by 2026, Ryff positions creators and brands at the forefront of this digital shift.

About Ryff
Based in Los Angeles, Ryff specializes in In-Scene Advertising. Its proprietary GPU-based visual computing, AI, and ML platform, Spheera™, can ingest, analyze, and deliver brand and product integrations, at scale, into sport, film, TV, and social media. Targeting a $190 billion digital video advertising and brand safety and compliance markets, its mission is to transform the way brands engage with audiences through authentic, context-aware product placement.

View original content to download multimedia:https://www.prnewswire.com/news-releases/ryff-and-simon-cowell-backed-loungestv-collaborate-to-connect-creators-to-brands-in-the-uk-302299104.html

SOURCE Ryff Inc

Staff

Recent Posts

Appy Pie’s No-Code AI Design Platform Simplifies Holiday Creations for Christmas Posters and Avatars

NEW DELHI, Dec. 21, 2024 /PRNewswire/ -- Appy Pie Design, a leading No-code AI Design…

2 hours ago

Thought Technology Ltd Celebrates 50 Years of Innovation and Excellence

Montreal-based Thought Technology Ltd wraps up its 50th year in business providing psychophysiological instrumentation to…

17 hours ago

Gaudio Lab, Winner of CES Innovation Awards for Three Consecutive Years, to Unveil New Solutions at CES 2025

LAS VEGAS and SEOUL, South Korea, Dec. 20, 2024 /PRNewswire/ -- Gaudio Lab, a leader in…

17 hours ago

Impossible Creative Unveils Cutting-Edge Immersive Experience at COP16

RIYADH, Saudia Arabia, Dec. 20, 2024 /PRNewswire/ -- Impossible Creative debuted innovative immersive storytelling technology…

1 day ago

Prescott, Arizona’s Jim & Linda Lee Performing Arts Center at Yavapai College Invests in Ayrton Rivale Profile and Karif-LT Fixtures

The Jim & Linda Lee Performing Arts Center, Northern Arizona’s premiere entertainment venue, has installed…

2 days ago

Perfect Corp. at CES 2025 to Highlight B2B Generative AI Innovations for Brands and B2C AI Features for Consumer Creators

Perfect Corp. will showcase AI-powered solutions and discuss the future of personalized consumer experiences at…

2 days ago