RESPAWN Performance Drink Mix Is a Boost for Your Gaming Focus

RESPAWN is a standalone spin-off from Razer and a new mental
performance drink mix that is made with ingredients to support focus,
reaction time, and mental stamina while gaming

SAN FRANCISCO–(BUSINESS WIRE)–#Razer–Available online starting today, RESPAWN is an all-new mental
performance drink mix designed for gamers, by gamers. RESPAWN sits at
the center of the gaming ecosystem by helping to enhance the gamers
themselves. The mental performance drink mix keeps gamers’ minds at
consistently high levels of focus and attention and taste buds
activated, especially as they compete over long gaming sessions.

RESPAWN was developed over years with feedback from gaming influencers
and professional esports athletes. It is available immediately to U.S.
residents from www.RESPAWNbyRazer.com
in four unique, sugar-free flavors: pomegranate watermelon, blue
raspberry, tropical pineapple, and green apple.

Born from community

Initially, several active and vocal members of the gaming community
began asking (nicely and sometimes not very nicely) Razer to consider
energy drinks for gamers.

At the same time, internally at Razer, the potential of such a beverage
was already being explored although such explorations were limited to a
very small group of passionate individuals within the company.

The same team was behind Project Venom, which was launched as an April
Fool’s joke in 2010 and it was a viral sensation. So many fans shared
their enthusiasm for such a product that the internal team saw more and
more members join their cause within Razer. Development and testing
began.

The team spent the next period testing and evaluating all available
energy drinks and formulations, concluding that many were directed at
providing more physical energy, and so resulted in physical crashes
after the intense energy-high, as opposed to being more focused on the
mental alertness that is required of esports athletes and gamers.

The ultimate goal for RESPAWN was then aimed at making a beverage to
deliver alertness and focus without the drawbacks of high contents of
sugar or taurine (which are commonly found in energy drinks). In late
2017, testing within the gaming community began and what was once a
community-driven passion play became standalone spin-off committed to
improving the gamer ecosystem further.

RESPAWN is now a standalone spin-off from Razer, with a dedicated
corporate entity and team focused on bringing mental performance to the
gamers out there.

Formula for gaming success

Designed with ingredients like green tea extract, choline, B vitamins,
and 95mg of caffeine to help support increased focus, reaction time, and
mental stamina, RESPAWN was developed from the ground up for gamers, by
gamers.

Together with a dedicated R&D team, key gaming influencers like
NICKMERCS, SypherPK, imaqtpie, Landon, AvaGG and esports team eUnited
each provided input on the product’s effectiveness and overall taste.

Their feedback on gaming performance was charted, alongside measures of
taste and overall physical effect, culminating in a formula for gaming
success and one that leaves your taste buds pleasingly activated.

RESPAWN will be available beginning June 2019 in boxes containing 20
individual stick packs. Gamers can also choose to purchase the RESPAWN
shaker cup as the perfect vessel for gamers, constructed with a dual
insulated matte black stainless-steel shell for a sweat-free experience
that keeps RESPAWN in its freshest and coldest state throughout long
gaming marathons.

Designed with a locking cap with a leak-proof seal for added
spill-resistance, a built-in grate on the underside of the cap also
ensures a complete mixing of powder.

ABOUT RESPAWN BY RAZER

• 20 – 0.22 oz (6.25g) single-serving sticks per box

Active Ingredients: Choline, Green Tea Extract, Ginger

Amount / serving: Calories – 20, Sugar – 0g, Caffeine – 95mg

• 20 oz RESPAWN Shaker Cup (sold separately)

PRICE & AVAILABILITY

RESPAWN 20-pack box – $24.99 USD

Flavor options:

• Pomegranate Watermelon
• Blue Raspberry
• Tropical Pineapple
• Green Apple

RESPAWN Insulated Metal Shaker Cup – USD $29.99 USD

Available on RazerStore.com
& Amazon.com
to U.S. residents only beginning June 10, 2019.

For more information, please visit RESPAWNbyRazer.com.

PRODUCT ASSETS

Download product images here

Find the product video here

ABOUT RESPAWN

RESPAWN – the mental performance drink mix brand for gamers, by gamers –
was born in 2019 with the goal of producing the best mental performance
drink for gamers and esports athletes alike. RESPAWN is the new choice
for gaming enthusiasts and professional streamers who know and
appreciate the need to continuously improve gaming performance.

The four unique flavors are sugar-free and made with ingredients that
support brain function. Gaming demands an intense level of focus, many
times over long periods, so RESPAWN brings mental performance and an
enjoyable beverage together one simple shaker at a time.

RESPAWN is brought to you by Respawn Pte. Ltd., a standalone entity
associated with Razer. Razer™ and FOR GAMERS. BY GAMERS. ™ are
trademarks of Razer and are used by Respawn Pte. Ltd. under license.

#RESPAWNandGameOn

Contacts

Kevin Allen
240-479-9801
pr@respawnbyrazer.com