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Unprecedented $1.6 billion returned to U.S. consumers in Q4 2023
ATLANTA–(BUSINESS WIRE)–Assurant (NYSE:AIZ), a leading global business services company that supports, protects and connects major consumer purchases, today revealed that $4.3 billion was returned to U.S. consumers through mobile device trade-in programs in 2023. This represents a record industry-wide high as recorded by Assurant and is a 13% increase over 2022. In Q4 specifically, $1.6 billion was returned to consumers via trade-in programs – the highest on record for this quarter.
These findings are part of the Assurant 2023 Mobile Trade-in and Upgrade Industry Trends Report, which has tracked continuous growth in the secondary device market. The report combines data from Assurant’s Device IQ analytics platform, as well as industry market data, to provide insights into the device trade-in and upgrade trends in North America. The report outlines the top smartphones turned in through trade-in and upgrade programs, the average trade-in value of smartphones, along with trade-in trends for Apple watches.
Key findings from the 2023 Mobile Trade-in and Upgrade Industry Trends report include:
Highlights from Q4 2023 include:
“2023 was a record-breaking year for device trade-ins, highlighting the growing appetite for these programs for increasingly cost- and eco-conscious consumers. With holiday sales throughout Q4 and major retail events such as Black Friday driving a demand for new devices, we saw a jump in engagement with trade-in programs during this period,” said Biju Nair, President, Global Connected Living & International, Assurant. “Looking ahead, we expect to see the demand for trade-in and upgrade options continuing to grow, but this can only be made possible through the support of carriers, OEMs, retailers, and MSOs that offer attractive trade-in promotions and upgrade programs. Cross-sector collaboration is crucial to expand the secondary device market and make current smartphones more accessible and sustainable.”
The Assurant 2023 Annual Mobile Trade-in and Upgrade Industry Trends report is available for download here.
The Assurant Q4 2023 Mobile Trade-in and Upgrade Industry Trends report is available to download here.
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About Assurant
Assurant, Inc. (NYSE: AIZ) is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and to deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters’ insurance, lender-placed insurance products and other specialty products.
Learn more at assurant.com.
Contacts
Assurant Media Contact:
Stacie Sherer
Vice President, Corporate Communications
917.420.0980
Stacie.Sherer@assurant.com
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