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The leading consumer technology platform and instant needs category creator analyzed sales and survey data to crown this year’s “summer sip”
PHILADELPHIA–(BUSINESS WIRE)–goPuff, the go-to solution for immediate everyday needs, analyzed beverage sales, survey* and trend data to identify the country’s most beloved beverages, our thirstiest cities and more as Americans brace – and hydrate – for one of the hottest summers on record. From White Claw to Waterloo, goPuff’s Integrated Data & Consumer Research team dissected the data to predict this year’s “summer sip.”
Daniel Folkman, VP of Business at goPuff, said, “With a vertically integrated model, we’re able to leverage real-time sales, unique behavioral and survey data to understand the beverages goPuff customers love most – and make predictions about future consumer behavior. The past few months have brought about new ways of life for many of us, and as we continuously work to analyze and predict trends for our partners, we identified that Americans have shown an increased interest in having beverages of all kinds delivered, with a few standout favorites.”
goPuff’s beverage sales have seen a tremendous boost this year, with alcohol orders increasing exponentially during the first half of 2020. Cities like Philadelphia, Boston, Washington, D.C., and Chicago have experienced the highest order volumes this year, but others hot on their tails since the start of the pandemic in March include El Paso, Texas; Bridgeport, Stamford and Norwalk, Conn.; Albuquerque, N.M.; Detroit, Mich.; and Albany, Schenectady and Troy, N.Y.
Additional summer beverage trends include:
Whether you’re looking to purchase White Claw for a Zoom happy hour or stocking up on seltzer water, goPuff is a one-stop-shop for all beverage needs, plus everyday essentials like home supplies, OTC medicines and snacks. To get your summer sip on, visit www.gopuff.com or download the goPuff mobile app at the iTunes App Store (iOS) or Google Play (Android).
* Online survey conducted by goPuff of a random sample of 3,000 goPuff customers ages 18+ nationwide.
About goPuff
goPuff delivers everyday essentials, from cleaning supplies, home needs and OTC medications to food and drinks in just minutes. With its own centrally located facilities in every local market it serves, the company delivers thousands of products quickly for a flat $1.95 delivery charge. goPuff is open 24/7 in most areas and late night everywhere else to bring you what you need, when you need it most. In some locations, goPuff also delivers beer, wine and liquor. Headquartered in Philadelphia, goPuff was founded in 2013 and currently operates 200 facilities delivery to customers in more than 500 cities, including Atlanta, Boston, Chicago, Dallas, Denver, Miami, Philadelphia, Phoenix, Seattle, Pittsburgh, Washington, D.C., and many more. To learn more, visit www.gopuff.com or follow goPuff on Facebook, Twitter or Instagram. Download the goPuff app on iOS and Android.
Contacts
goPuff
646-677-1815
gopuff@icrinc.com
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