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Graffiti Comes to Life as Players Dial Up the Risk in Every Race, Outsmart the Cops and Showcase their Unique Signature Style in Convention-Breaking Single and Multiplayer Experiences
Watch the Reveal Trailer Premiering Music from A$AP Rocky
REDWOOD CITY, Calif.–(BUSINESS WIRE)–The thrill of the race and the rush of the chase is back. Need for Speed™ Unbound, the latest edition in the Need for Speed™ franchise from Electronic Arts Inc. (NASDAQ: EA) and Criterion Games™, puts players worldwide in the driver seat of their own street racing fantasy as they outsmart cops and prove they have what it takes to win The Grand, Lakeshore’s ultimate street racing challenge. Need for Speed Unbound features an all-new, unique visual style blending elements of street art with the most realistic looking cars in the franchise’s history. The innovative single player campaign delivers thrills and consequences through an immersive narrative that engages players in the city of Lakeshore as they race, collect, upgrade, and customize the world’s hottest performance cars on their way to the top of the scene. Need for Speed Unbound is built for the new generation of technology and will feature 4K resolution at 60 FPS for the first time in the series when it launches on PlayStation 5, Xbox Series X/S and PC on December 2, 2022.
“Need for Speed Unbound is all about self-expression, taking risks and disrupting the status quo by just being you – through your racing style, unique car builds, fashion, music and much more,” said Kieran Crimmins, Creative Director at Criterion Games. “We are inspired to create a truly authentic universe where players see themselves represented in the game. The visual experience of Unbound redefines expectation, with a new signature art-style that brings graffiti to life, intensifies the competition, and creates adrenaline-inducing, high-speed action.”
START AT THE BOTTOM, RACE TO THE TOP
Need for Speed Unbound challenges the conventions of the racing genre and ups the ante by introducing true consequence with impactful risk and reward for every race, decision and side bet made. Players uncover the world of Lakeshore when a robbery at a family auto-shop tears two friends apart and sets a rookie racer on a journey to win the ultimate street race and reclaim the priceless car that was stolen from them. Need for Speed Unbound features:
Need for Speed Unbound is available for pre-order through November 29, 2022.* Players who pre-order now will receive an exclusive pack of Unbound content, including a driving effects pack, decals, license plate, banner artwork, stickers and $150,000 Bank in their wallet when they first join multiplayer and more.
Need for Speed Unbound launches in retail and digital storefronts on December 2, 2022 on PlayStation 5, Xbox Series X/S and PC via the EA app, Origin, Steam and Epic Game Store for $69.99. Need for Speed Unbound Palace Edition, a deluxe offering created in partnership with Palace Skateboards, will offer players exclusive content, including four stunning custom cars, a clothing pack, driving effect, decals and license plate, character pose and banner artwork for $79.99. More to be revealed at a later date.
EA Play members can also play Need for Speed Unbound early with a 10-hour trial starting November 29, and enjoy exclusive recurring in-game benefits. Additionally, EA Play Pro members on PC will enjoy unlimited access to the Need for Speed Unbound Palace Edition starting November 29, three days before the game officially launches. For more information on EA Play and EA Play Pro, see www.eaplay.com.
The race doesn’t end when the game launches! The world of Lakeshore never stands still through a series of free content updates that will be made available after launch and include new features, experiences, content drops and more. Additional details on post-launch content will be revealed soon.
For more details on Need for Speed Unbound, visit: https://www.ea.com/games/need-for-speed/need-for-speed-unbound
*Conditions and Restrictions apply. See https://www.ea.com/games/need-for-speed/need-for-speed-unbound/disclaimers for details.
Follow @NeedforSpeed on Twitter, Facebook, Instagram and TikTok for the latest updates.
PRESS ASSETS ARE AVAILABLE AT EAPressPortal.com
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2022, EA posted GAAP net revenue of approximately $7 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1®. More information about EA is available at www.ea.com/news.
EA, EA SPORTS, and the EA SPORTS logo are trademarks of Electronic Arts Inc. FIFA and FIFA’s Official Licensed Product Logo are copyrights and/or trademarks of FIFA. All rights reserved.
About Criterion Games
Criterion Games is an award-winning game development studio with a legacy of creating industry-leading, visceral racing experiences. Based in Guildford, UK, and now Runcorn, the development teams at both locations of Criterion Games are working together on the future of the Need for Speed franchise.
Category: EA Studios
Contacts
Tara Moore
Global Integrated Communications Director, Lifestyle
tmoore@ea.com
Dana Berkowitz
Sr. PR Manager, Lifestyle
dberkowitz@ea.com
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