PTC Supercharges Vuforia Augmented Reality Platform with New Technology, Acquisition, Customers, and Collaborations

Industrial Sector Moves Quickly to Adopt Vuforia Augmented Reality
with Focus on Improving Workforce Productivity and Operational Efficiency

BOSTON–(BUSINESS WIRE)–#AugmentedReality–From the sold-out LiveWorx^®
19 digital transformation event, PTC
(NASDAQ: PTC) announced new initiatives to fuel its AR business and
strengthen the award-winning Vuforia^®
Augmented Reality (AR) platform. These initiatives include enhanced
3D AR model targets, leveraging Azure Spatial Anchor Services, a
strategic collaboration with Matterport to further the PTC enterprise
reach into factories and other spaces, and the acquisition of a
world-class AR services agency, TWNKLS.

“AR redefines how the enterprise works. Across all industrial use cases
including manufacturing, engineering, service and training, AR is
improving productivity, reducing waste, and increasing worker safety and
compliance. AR empowers organizations to digitally transform their
products, processes, and people,” said Jim Heppelmann, president and
CEO, PTC. “Our strategic alliances, acquisitions, and groundbreaking
technology highlight PTC’s commitment to helping industrial companies
succeed with their digital transformation initiatives.”

With the theme “The
Augmented Workforce,” AR has been center stage at LiveWorx, the
definitive digital transformation event taking place this week in
Boston. Powerful keynotes and sessions featured customers, partners,
developers, and industry analysts discussing real-world use cases and
benefits derived from their adoption of the Vuforia platform and its
solutions. LiveWorx attendees will explore how a new set of
technological capabilities can integrate with human skills and expertise
to complement, rather than replace, people’s unique qualities and
strengths.

PTC continues to push the boundaries with new initiatives around its
Vuforia AR business. With these announcements and commitment to the
industry, the company continues to be a market leader and provide
customers with compelling solutions for accelerating their digital
transformation efforts.

Create Step-by-Step AR Instructions to Improve Worker Productivity
with Vuforia Expert Capture
Industrial customers can now use PTC’s
Vuforia Expert Capture to quickly and easily create step-by-step
instructions when and where they do their work, leveraging Microsoft
HoloLens’ location-aware capabilities enabled by Azure Spatial Anchor
Services. Front-line workers can then be safely and effectively guided
through procedures by digital content presented at relevant locations in
the physical environment. This functionality can not only improve the
accuracy and speed at which workers successfully complete new or
unfamiliar tasks, but also reduce training costs and time to
productivity.

PTC Introduces Vuforia Engine 8.3, the Industry’s First Model-Based
AR Enhanced With AI
With the introduction of Vuforia Engine
8.3, PTC is enhancing 3D AR model targets with artificial intelligence
(AI). In addition to providing intuitive AR user interactions, Vuforia
Engine 8.3 offers more robust AR experiences by harnessing the power of
deep learning to provide advanced target recognition capabilities based
on the customer’s 3D CAD model. AI-powered, model-based recognition
enables a product or machine to be recognized from difficult angles,
even in poor lighting environments – enabling easier, faster, and more
accurate user experiences.

PTC Invests in Matterport to Visualize Factories
PTC has
invested in and partnered with Matterport,
a company that offers immersive 3D technology and spatial capture
solutions. By partnering with Matterport, PTC is offering the first AR
solution with a focus on factories, plants, and other spaces – and the
people who operate them. PTC’s enhanced Vuforia offerings will provide
customers the ability to unify their factory data and allow them to
visualize and interact with a digital twin (a high-fidelity, up-to-date
digital equivalent or proxy of an object, space, or process). The
collaborative solution provides customers an easy way to scan their
facility and convert it into a usable 3D mesh using a Matterport
compatible camera.

PTC Acquires TWNKLS to Help Customers Deploy and Adopt Augmented
Reality
PTC recently acquired Netherlands-based TWNKLS,
a specialized AR company that develops tailor-made AR applications and
experiences and provides AR services to solve the specific challenges
faced by enterprise companies. The acquisition of TWNKLS will accelerate
PTC’s AR strategy as well as enable customers to realize faster
time-to-value. With expertise in Vuforia, a world-class creative staff,
and experience implementing enterprise AR solutions, the award-winning
TWNKLS will help strengthen and expand PTC’s industrial AR offerings
to more effectively meet the needs of its customer base.

Industry Recognition and Momentum Continues
PTC’s Vuforia
Experience Platform has been adopted by hundreds of companies worldwide,
including Aggreko, Fujitsu, Global Foundries, Howden, and Volvo;
Representative from each of these companies will be participating on an
AR Customer Panel at LiveWorx, attended by 200 industry analysts and
members of the media.

Additional Resources

• PTC’s
  Augmented Reality Solutions
• LiveWorx
  2019
• Vuforia
  Expert Capture
• Harvard Business Review: “Why
  Every Organization Needs an AR Strategy,” authored by PTC CEO Jim
  Heppelmann and Harvard Professor Michael Porter

The timing of any product release, including any features or
functionality, is subject to change at PTC’s discretion.

About PTC (NASDAQ: PTC)
PTC unleashes industrial innovation
with award-winning, market-proven solutions that enable companies to
differentiate their products and services, improve operational
excellence, and increase workforce productivity. With PTC, and its
partner ecosystem, manufacturers can capitalize on the promise of
today’s new technology to drive digital transformation.

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@PTC
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PTC, Vuforia, LiveWorx and the PTC logo are trademarks or registered
trademarks of PTC Inc. or its subsidiaries in the United States and
other countries.

Contacts

Jack McAvoy
Corporate Communications
PTC
jmcavoy@ptc.com