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Via Planar Studios, the companies continue to support today’s diverse broadcast production and content creation needs, furthering their leadership position in extended and virtual reality
LAS VEGAS–(BUSINESS WIRE)–#LED—Planar, a global leader in visualization technology, and sister company OptiTrack, the worldwide leader in 3D tracking systems, today, at the 2023 National Association of Broadcasters (NAB) Show, announced plans to present their diverse portfolio of new and improved advanced broadcast technologies to date.
Since launched in 2021, Planar Studios has revolutionized the broadcast, virtual production (VP) and extended reality (XR) markets, empowering the world’s leading visual storytellers to engage audiences through advanced technological developments, by leveraging Planar’s innovative and award-winning fine pitch LED display solutions and OptiTrack’s ultra-precise 3D motion capture systems.
“Planar and OptiTrack are continuously bringing the most innovative and cutting-edge display and mocap technologies to NAB and this year is no different,” said Planar Executive Vice President Adam Schmidt. “This year, we have an array of new and improved products designed specifically for on-camera and in-camera environments — the most advanced offering for the market to date, backed by decades of on-camera broadcast industry leadership.”
At NAB 2023, Planar will be showcasing the Planar® CarbonLight™ CLI VX Series, featuring an improved scan ratio, eliminating display-to-camera artifacts from being captured during a camera panning motion. Planar will also present the NAB debut of the Planar® Venue™ Pro VX Series, as well as the award-winning and longstanding choice of broadcasters Planar® TVF Series and the premium fine pitch MicroLED Planar® DirectLight® Ultra™ Series.
OptiTrack will demonstrate their extensive line of motion capture cameras, optical motion tracking software and object tracking capabilities at NAB 2023, including CinePuck™, a tracking tool designed specifically for virtual production, mixed reality and broadcast studios.
LEDs Designed to Revolutionize Content Creation and Delivery
State-of-the-Art Motion Capture Technology
Planar and OptiTrack’s extensive selection of LED display and camera tracking solutions designed to support today’s diverse production needs will be on display at Booth #W2633. For more information, visit www.planar.com or www.optitrack.com.
About Planar
Planar is a global leader in visualization technology, delivering best-in-class image performance for the world’s most demanding environments. From broadcast studios and virtual production and extended reality stages to government, corporate, and educational facilities, the world’s leading organizations use Planar’s broad selection of display solutions in applications ranging from digital signage, simulation and production to large scale events and large-scale visualization. Planar is the global market leader for LED video displays, narrow pixel pitch LED displays and ultra-narrow pixel pitch LED displays (Futuresource 2022). Founded in 1983, Planar is headquartered in Oregon, USA with offices and manufacturing facilities in Oregon, Europe and Asia.
About OptiTrack
OptiTrack is the worldwide leader in 3D tracking systems through its 3D precision, low latency output, easy to use workflows, as well as a host of developer tools. Serving markets in drone and ground robot tracking, movement sciences, virtual production and character animation for film and games as well as virtual reality or mixed reality tracking, OptiTrack is the most widely-used tracking solution and is the favorite of demanding world-leading academia research and professional teams.
Contacts
MEDIA CONTACTS:
Blu Print Public Relations: team@bluprintpr.net, 503-850-2454
Planar & OptiTrack: Kim Brown, pr@planar.com
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