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Established leaders in on-camera broadcast and motion capture will showcase latest in display and camera tracking technologies designed to support today’s diverse production needs
PORTLAND, Ore.–(BUSINESS WIRE)–Planar, a global leader in visualization technology, and sister company OptiTrack, the worldwide leader in 3D tracking systems, today announced plans to present their most diverse portfolio of established and emerging broadcast technologies at the 2022 National Association of Broadcasters (NAB) Show. From cutting-edge fine pitch LED display solutions for in-camera virtual production to state-of-the-art motion capture (Mocap) solutions for advanced camera tracking, Planar and OptiTrack will demonstrate the latest advancements for broadcast production needs of today and tomorrow at NAB 2022.
NAB 2022 marks the first NAB show since the launch of Planar Studios in 2021. An initiative designed to revolutionize the explosive virtual production (VP) and extended reality (XR) markets, Planar Studios is empowering the world’s leading visual storytellers to engage audiences through advanced technological developments, particularly critical LED display and Mocap systems. The Planar Studios initiative leverages Planar’s award-winning fine pitch LED display solutions and ultra-precise tracking cameras and Mocap software from industry-leader, OptiTrack.
“In an age where everyone can be a broadcaster and demand to authentically reach remote audiences is unprecedented, we’re thrilled to be presenting a truly unrivaled choice of LED display and Mocap technologies,” said Executive Vice President Adam Schmidt. “Our portfolio today is backed by decades of on-camera broadcast industry leadership, offering industry-leading solutions to support everything from live television broadcasts requiring bright, reliable and superior visual performance to breathtaking cinema production looking for flexible configuration and the fastest frame and refresh rates.”
At NAB 2022, Planar and OptiTrack will present a compelling VP and XR volume complete with fine pitch LED display technology, Mocap, lighting and dynamic virtual and physical scenery captured in vivid in-camera content.
Today, Planar and OptiTrack’s unparalleled variety of display and optical tracking solutions makes Planar Studios well-positioned to assist the entire broadcast ecosystem. This is reinforced by the combined companies’ US-based manufacturing operations in Oregon and regional teams of professional product experts, enabling Planar Studios to provide an unsurpassed level of pre and post-sales support.
Visitors to NAB 2022 can also view the following trailblazing broadcast innovations from Planar and OptiTrack:
Popular and Award-Winning Display Technologies for On-Camera and In-Camera Use
State-of-the-Art Motion Capture Technology
Groundbreaking Fine Pitch LED Displays Solutions
Planar and OptiTrack’s extensive selection of display and camera tracking products designed to support today’s diverse production needs will be on display in Booth #N5914. For more information, visit www.planar.com or www.optitrack.com.
About Planar
Planar is a global leader in visualization technology, delivering best-in-class image performance for the world’s most demanding environments. From broadcasters and government agencies to corporations, sporting venues and educational facilities, the world’s leading organizations use Planar’s broad selection of display solutions in applications ranging from digital signage and simulation to large scale events and large-scale visualization. Planar is the global market leader for LED video displays, narrow pixel pitch LED and the indoor LED video wall market (Futuresource 2021). Founded in 1983, Planar is headquartered in Oregon, USA with offices and manufacturing facilities in Oregon, Europe and Asia.
About OptiTrack
OptiTrack is the worldwide leader in 3D tracking systems through its 3D precision, low latency output, easy to use workflows, as well as a host of developer tools. Serving primary markets in drone and ground robot tracking, movement sciences, virtual production and character animation for film and games as well as virtual reality or mixed reality tracking, it remains the most widely used tracking solution on earth and is the favorite of world leading academia research and professional teams whose requirements are the most demanding in the world.
Contacts
Blu Print Public Relations: team@bluprintpr.net, 503-850-2454
Planar: Kim Brown, pr@planar.com | OptiTrack: Neil Abrew, neil.abrew@naturalpoint.com
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