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Perfect Corp.’s new trend report spotlights a shift in focus to low-maintenance hair routines, natural tones, and hair wellness in 2022
NEW YORK–(BUSINESS WIRE)–Today, Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, released its latest Global Beauty Trend Report, “The 2022 Top Hair Color Trends Around The World: A Global Analysis of Virtual Hair Color Try-On Data from YouCam Apps”, revealing the biggest consumer hair trends and hair color preferences. The report analyzes big data sourced from Perfect Corp.’s award-winning YouCam suite of apps, which currently has over 1 Billion downloads globally. The YouCam suite of apps features thousands of AR and AI-powered hair and makeup filters and products that consumers can try on virtually. The report focuses on big data sourced from nine key regions including the United States, the United Kingdom, France, Germany, Spain, Brazil, Mexico, Japan, and China.
Perfect Corp.’s Beauty Trend Report Reveals Shift to Natural Hair Color and Hair Health
During the pandemic, consumer hair routines evolved significantly. With lockdowns and social distancing measures in place, consumers stayed at home and embraced low-maintenance hair routines, opting to grow out their natural roots and nourish their hair with self-care regimens. Consumers also turned to online channels and AR-powered virtual try-on tools for hair inspiration during the pandemic. Perfect Corp.’s newest Global Beauty Trend Report reveals that even as pandemic restrictions are eased, these hair trends have persisted. The report highlights top consumer behaviors and hair color trends including:
Leveraging Big Data Insights to Empower Hair Color Brands and Drive Consumer Engagement
“We are delighted to be sharing our latest Global Beauty Trend Report with the hair industry, and offer valuable insight into the ways that consumer hair trends have evolved over the course of the pandemic,” said Perfect Corp. CEO and Founder Alice Chang, “The big data provided by Perfect Corp.’s YouCam apps community can empower hair color and hair care brands to better understand their customers, and fine-tune their omnichannel strategies for success.”
To download the complete Q1 2022 Global Beauty Trend Report, click here.
About Perfect Corp.
Perfect Corp. is the leading SaaS AI and AR beauty and fashion tech solutions provider, dedicated to transforming shopping experiences through empowering brands to embrace the digital-first world. By partnering with the largest names in the industry, Perfect Corp.’s suite of enterprise solutions deliver synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys, as well as equipping brands with next generation of consumer goods. Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try-on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam Community. To learn more, please visit PerfectCorp.com.
Contacts
Press
Perfect Corp. official website: https://www.perfectcorp.com
Perfect Corp. on LinkedIn: https://www.linkedin.com/company/perfect-corp/
Perfect Corp. official Blog: https://www.perfectcorp.com/consumer/blog
Corporate: Tony Tsai at press@perfectcorp.com or by phone: +886-2-8667-1265, ext. 2167
USA: Jacqueline Agudelo at contact_pr@perfectcorp.com or by phone +1 917-935-8232
Japan: Ryusho Hosaka at contact_pr_jpn@perfectcorp.com or by phone: +81-3-5875-6651
China: Winter Zhang at Winter_zhang@perfectcorp.com or by phone: +86-166-2139-1855
UAE: Alaa Salameh at contact_pr_uae@perfectcorp.com or by phone: +971-0559655728
Europe: Jessica Thiant at contact_pr_fr@perfectcorp.com
Mexico: Ingrid Motta at contact_pr_latam@perfectcorp.com or by phone: (+521) 5512491739
United Kingdom: Will Parrott at contact_pr_uk@perfectcorp.com
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