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Perfect Corp. gathered the world’s leading beauty, retail, technology, and media brands to highlight the roles AI and AR technologies play along the evolving consumer shopping journey.
NEW YORK–(BUSINESS WIRE)–Perfect Corp.’s annual Global Beauty Tech Forum returned virtually for the second year in a row on November 17th, gathering industry leaders from trailblazing global brands to spotlight the future of beauty tech and the impact of artificial intelligence (AI) and augmented reality (AR) technologies across the beauty shopper journey. This year’s event, Beauty Reborn: The Acceleration of Digital Transformation with Beauty Tech, featured keynote presentations from Perfect Corp.’s Founder and CEO, Alice Chang, touching upon the importance of commerce, personalization, and a direct-to-consumer ecosystem for a successful digital strategy. The event also featured action-oriented panels and discussions featuring speakers from Shiseido Group, Meta, Allure, NARS Cosmetics, Combe – Just for Men, Laura Mercier, Cosmopolitan, Black Opal, Danessa Myricks Beauty, Vanity Planet, WWD, and Glossy, highlighting the rapid rise of AI and AR technology within the retail and beauty space.
Leading the Future of Beauty Tech with AI and AR Technology
The conference brought together industry leaders for a glimpse into how forward-thinking brands are successfully implementing AI and AR solutions through social commerce and virtual try-on (VTO), to deliver more personalized omni-channel retail shopping experiences. Perfect Corp.’s Founder and CEO, Alice Chang, shared fascinating insights surrounding the beauty tech solutions that are set to revolutionize the beauty space in 2022, and beyond. The opening keynote announced the launch of several cutting-edge solutions, including the all-new makeup application learning software, YouCam Tutorial. The innovative tool allows brands to teach their customers how to use their products through animated application techniques that engage consumers in a new and exciting way. The opening session also announced a special offer in partnership with Meta, to allow new beauty brands to incorporate Perfect Corp.’s AR Virtual Makeup Try-On into their online stores on the Instagram platform. The limited-time offer supports Perfect Corp.’s mission to enable scale with a pledge to equip up to 100 small, medium, and enterprise brands with the award-winning technology.
The in-depth guest sessions featured power executives who elevated industry conversations around beauty and fashion technology, raising challenges and solutions around how organizations can remain agile and adapt direct-to-consumer (DTC) and physical strategies to the post-pandemic retail space.
Below are the top trends and takeaways that were gleaned during this year’s event:
Standing at the Precipice of the Beauty Industry’s Digital Revolution
“This year’s Global Beauty Tech Forum brought together great minds to cover a myriad of important topics across industries undergoing radical changes at the hands of AI and AR innovation,” said Alice Chang, Founder and CEO of Perfect Corp. “It’s exciting to be at the forefront of the digital transformation and consumer evolution. Perfect Corp. will continue to deliver new technologies and rich new experiences to help brands meet their expectations within both the physical and digital worlds.”
For a video recap of all panels and presentations from the 2021 Global Beauty Tech Forum, please visit: https://www.perfectcorp.com/business/global-beauty-tech-forum
About Perfect Corp.
With over 950 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. To discover expert beauty tech insights and unlock powerful ROI secrets, read our Complete Guide to Beauty Tech.
Contacts
Press Contacts
Perfect Corp. official website: https://www.perfectcorp.com
Perfect Corp. on LinkedIn: https://www.linkedin.com/company/perfect-corp/
Perfect Corp. official Blog: https://www.perfectcorp.com/consumer/blog
Corporate: Tony Tsai at press@perfectcorp.com or by phone: +886-2-8667-1265, ext. 2167
USA: Ali Shapiro at contact_pr@perfectcorp.com or by phone +1 (212) 334-9753 ext. 147
Japan: Ryusho Hosaka at contact_pr_jpn@perfectcorp.com or by phone: +81-3-5875-6651
China: Winter Zhang at Winter_zhang@perfectcorp.com or by phone: +86 166 2139 1855
Europe: Jessica Thiant at contact_pr_fr@perfectcorp.com
Mexico: Ingrid Motta at contact_pr_latam@perfectcorp.com or by phone: (+521) 5512491739
United Kingdom: Will Parrott at contact_pr_uk@perfectcorp.com
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