NICE Announces a New Era of Complete Digital Experiences Expediting Enterprises Transition to Smart Digital Conversations

NICE Accelerates the Cloud Experience Revolution Led by CXone With
the Acquisition of Brand Embassy

HOBOKEN, N.J.–(BUSINESS WIRE)–Organizations can now provide a true digital consumer experience, as NICE
(NASDAQ: NICE) announces the next generation of customer service:
Smart Digital Conversations. Enterprises of all sizes can now
dynamically connect with every consumer based on their preferences. This
is enabled by the acquisition of Brand Embassy, a leading provider of
digital customer engagement. Embedding Brand Embassy in CXone, NICE’s
leading cloud CX platform, combines CXone’s strong analytics and AI
capabilities with Brand Embassy’s groundbreaking and proven
digital-first approach. CXone powered by Brand Embassy removes
the barriers that historically slowed down the customer experience
digital revolution, allowing organizations to put digital at the
forefront of their interactions with consumers.

CXone, fueled with the capabilities provided by Brand Embassy, is now
the only cloud customer experience platform that has the full range of
integrated channels, enabling any digital channel to be seamlessly and
smartly integrated into any customer service daily operations. With over
30 supported channels, including Facebook Messenger, Twitter, Apple
Business Chat, WhatsApp, LinkedIn, SMS, email and live chat, CXone
powered by Brand Embassy is now the smartest and most complete cloud
customer service platform for all channels.

This unique integration of CXone and Brand Embassy provides multiple
groundbreaking advantages:

• Digital Service in context, eliminating “digital agent” siloes –
  a new “push/pull” paradigm of naturally handling both real-time (e.g.
  voice/chat) and digital messaging interactions in one intelligent
  inbox.
• Complete digital service management across contact center operations
  – The first and only unified platform with an end-to-end native
  integration of digital-first omnichannel management, WFO and Analytics
  infused with Artificial Intelligence.
• The most efficient digital experience suite – Fully integrated
  30+ digital messaging channels with established voice and chat
  channels all in one native cloud platform, with full elasticity and
  pay-per-use model.

Barak Eilam, CEO, NICE, said:

“CXone is already established as the leading Customer Experience cloud
platform, based on the powerful integration of the industry’s best WFO,
Analytics and Omnichannel routing in the cloud. This makes CXone the
perfect choice for enterprises of all sizes, as they transform to the
cloud and advance to analytics. With the addition of Brand Embassy and
its pioneering and market-proven digital experience suite, CXone now
empowers organizations to also adopt a digital-first strategy, all under
one platform.”

About NICE
NICE (Nasdaq: NICE) is the world’s leading
provider of both cloud and on-premises enterprise software solutions
that empower organizations to make smarter decisions based on advanced
analytics of structured and unstructured data. NICE helps organizations
of all sizes deliver better customer service, ensure compliance, combat
fraud and safeguard citizens. Over 25,000 organizations in more than 150
countries, including over 85 of the Fortune 100 companies, are using
NICE solutions. www.nice.com.

Trademark Note: NICE and the NICE logo are trademarks or
registered trademarks of NICE Ltd. All other marks are trademarks of
their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements
This press release
contains forward-looking statements as that term is defined in the
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements, including the statements by Barak Eilam, are based on the
current beliefs, expectations and assumptions of the management of NICE
Ltd. (the Company). In some cases, such forward-looking statements can
be identified by terms such as believe, expect, may, will, intend,
project, plan, estimate or similar words. Forward-looking statements are
subject to a number of risks and uncertainties that could cause the
actual results or performance of the Company to differ materially from
those described herein, including but not limited to the impact of the
global economic environment on the Company’s customer base (particularly
financial services firms) potentially impacting our business and
financial condition; competition; changes in technology and market
requirements; decline in demand for the Company’s products; inability to
timely develop and introduce new technologies, products and
applications; difficulties or delays in absorbing and integrating
acquired operations, products, technologies and personnel; loss of
market share; an inability to maintain certain marketing and
distribution arrangements; and the effect of newly enacted or modified
laws, regulation or standards on the Company and our products. For a
more detailed description of the risk factors and uncertainties
affecting the company, refer to the Company’s reports filed from time to
time with the Securities and Exchange Commission, including the
Company’s Annual Report on Form 20-F. The forward-looking statements
contained in this press release are made as of the date of this press
release, and the Company undertakes no obligation to update or revise
them, except as required by law.

Contacts

Corporate Media Contact
Christopher Irwin-Dudek,
201-561-4442, chris.irwin-dudek@nice.com

Investors
Marty Cohen, +1 551 256 5354, ET
ir@nice.com
Yisca
Erez +972 9 775 3798, CET
ir@nice.com