New iPod touch Delivers Even Greater Performance

Featuring Support for Group FaceTime and AR Experiences

CUPERTINO, Calif.–(BUSINESS WIRE)–Apple® today introduced the new iPod touch® with enhancements to power,
capability and communication at a remarkable price. The Apple-designed
A10 Fusion chip brings improved performance in games, and for the first
time on iPod®, immersive augmented reality (AR) experiences and Group
FaceTime®, making it easy to chat with family members, friends or
colleagues simultaneously. The new iPod touch is available to order on apple.com and
in the Apple Store® app starting today and in stores later this week.

“We’re making the most affordable iOS device even better with
performance that is twice as fast as before, Group FaceTime and
augmented reality starting at just $199,” said Greg Joswiak, Apple’s
vice president of Product Marketing. “The ultra-thin and lightweight
design of iPod touch has always made it ideal for enjoying games, music
and so much more wherever you go.”

iPod touch comes in a new 256GB capacity, giving plenty of space to
download music for offline listening through Apple Music® or the iTunes
Store®. With Apple Music, subscribers can access a catalog of over 50
million songs, thousands of playlists, Beats 1 Radio and daily editorial
selections from the world’s best music experts. Subscribers can create
their own playlists, watch music videos, listen to exclusive Beats 1
shows from their favorite artists on demand and share music with their
friends. Now available in over 100 countries, Apple Music offers the
most comprehensive music experience ever.

iOS is the world’s largest gaming platform, and with three times
faster graphics, games on the new iPod touch run even smoother and look
even more beautiful. This fall gamers can look forward to Apple Arcade,
a game subscription service with over 100 new and exclusive games with
no ads or additional purchases, and the ability to download games for
offline play. Apple Arcade is the perfect complement to the already
enormously popular catalog of free games on the App Store®.

The new iPod touch also provides fun and productive AR experiences
across gaming, education and web browsing. AR is even more engaging and
immersive with the new capabilities of shared AR, persistent AR, which
is tied to a specific location, and image detection, making it possible
for the new iPod touch to magically bring to life 3D objects like toys
and sculptures.

Pricing and Availability

• The new iPod touch starts at $199 (US) for the 32GB model, $299 (US)
for the 128GB model and $399 (US) for the 256GB model from apple.com,
in the Apple Store app and Apple Stores, and is also available through
Apple Authorized Resellers and select carriers (prices may vary). iPod
touch is available in six finishes; space gray, white, gold, blue, pink
and (PRODUCT)RED.

• The new iPod touch models are available to order starting today from apple.com and
in the Apple Store app in Australia, Austria, Belgium, Canada, Czech
Republic, Denmark, Finland, France, Germany, Hong Kong,
Hungary, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand,
Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, the UAE,
UK and US.

Apple revolutionized personal technology with the introduction of the
Macintosh in 1984. Today, Apple leads the world in innovation with
iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software
platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences
across all Apple devices and empower people with breakthrough
services including the App Store, Apple Music, Apple Pay and iCloud.
Apple’s more than 100,000 employees are dedicated to making the best
products on earth, and to leaving the world better than we found it.

NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom),
or call Apple’s Media Helpline at (408) 974-2042.

© 2019 Apple Inc. All rights reserved. Apple, the Apple logo, iPod
touch, iPod, FaceTime, Apple Store, Apple Music, iTunes Store and App
Store are trademarks of Apple Inc. Other company and product names may
be trademarks of their respective owners.

Contacts

Apple
Andrew Kelly, (669) 283-1423
andrewkelly@apple.com
Michele
Wyman, (669) 276-1208
michele_wyman@apple.com