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MIAMI BEACH, Fla.–(BUSINESS WIRE)–Today at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) announced breakthrough innovations in Adobe Photoshop and Adobe Illustrator that deliver unmatched power and precision across core graphic design, illustration and creative imaging workflows, while bringing unprecedented levels of speed and productivity. The latest Photoshop and Illustrator releases support creative professionals across all steps of their creative process from ideation to production and introduce breakthrough new workflows and performance enhancements that eliminate hours of tedious work, giving creative professionals more time to spend pushing their creative vision further.
“The world’s most creative people across industries trust Photoshop and Illustrator to help them realize their visions in stunning and breathtaking ways,” said Ashley Still, senior vice president, digital media at Adobe. “We’re thrilled to introduce transformative innovations across our flagship design apps that bring the creative community the most powerful creative tools yet.”
Unlocking Unprecedented Power, Precision & Speed
The latest release improves day to day workflows for creative professionals working across photography, graphic design, illustration, fashion design, animation, interior design and beyond. It’s now more seamless than ever to edit digital images and create stunning designs across all types of content including digital art and animations, print materials, digital banners, storyboards, marketing materials and beyond with differentiated color, texture, lighting and style across 2D and 3D assets.
New innovations in Photoshop:
New innovations in Illustrator:
Empowering Creators through Responsible Innovation
Adobe is committed to being a trusted partner for creators, integrating technology into its tools in ways that respects and supports the creative community. Adobe takes a creator-first approach to AI innovations, ensuring that its AI features are built in accordance with the company’s AI Ethics principles of accountability, responsibility, and transparency.
Adobe champions transparency in digital content, advocating for the widespread adoption of Content Credentials – a ‘nutrition label’ for digital content that can show who created it, how it was made, and whether AI was involved. Adobe has been integrating Content Credentials across its Creative Cloud apps, including Photoshop, where creative professionals can apply Content Credentials to their work to provide information about themselves and their editing process.
Adobe also recently announced a new free web app, Adobe Content Authenticity, which is designed to help creators protect and gain attribution for their work. With the new web app, creators can easily apply Content Credentials in batch to sign their work with their name, social media websites and more. In addition, the Generative AI Training and Usage Preference in the web app allows creators to use Content Credentials to signal if they do not want their content used by or to train other generative AI models on the market. A free, public beta of the web app will be available in Q1 2025.
Availability
Photoshop and Illustrator’s latest releases are available globally today. Explore more details about today’s releases in Photoshop and Illustrator on the Adobe blog.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2024 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.
Contacts
PR Contact
Erin Di Leva
Adobe
edileva@adobe.com
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