Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Categories: News

Moving ahead: Copan announces a major rebranding and launches a new website

BRESCIA, Italy, June 25, 2021 /PRNewswire/ — Time of change for Copan. The Italian preanalytics company announced the completion of an extensive rebranding initiative which includes a new logo and a new website with updated functionalities. The rebranding aims to represent at best the company values and offer an improved customer experience.

From preanalytics to patient care, it has been a turbulent time for professionals and companies involved in COVID-19 testing, screening, and treatment. This is the case for Copan – the leading manufacturer of microbiological collection systems and preanalytics lab automation – which has addressed its decades of experience working around the clock to support the fight against the pandemic. Accomplished the goal of reaching 2 billion swabs produced per year, the company is now moving forward, stabilizing the supply of all the products that drove preanalytics development in the last years.

Conscious of the importance of a consistent identity and clear communication, Copan unveiled its rebrand, a project started for its 40th anniversary in 2019 and postponed by the pandemic. According to Stefania Triva, CEO and President, “a rebranding was necessary to represent at best the value we give to people, innovation, and trust, and face new challenges that are approaching the international market.”

Key features of the rebrand are the new communication strategy and graphic design, with a new logo that has been designed as an evolution of the historical one. The “Innovating together” tagline, on the other hand, remains unchanged. “Innovating together symbolizes the core values Copan – the innovation brought into the world of preanalytics and the strong bonds of trust that we’ve always built with our partners and employees – and is a fundamental part of our identity.

The rebrand also introduces Copan’s new website; www.copangroup.com offers an engaging design and easy navigation optimized for either desktop or mobile use, providing worldwide access to essential information about products, scientific studies, news, and services quickly and intuitively.

This fresh new identity captures Copan’s values and commitment to building successful business relationships and professional services in an ever-changing environment, to shape – as the company states – the microbiology of the future through people-focused innovation

About Copan

Copan is dedicated to developing high-quality and cutting-edge sample collection products for infectious diseases, human genomics, environmental and forensic applications, along with automated workflow solutions.

Our ideas drove 40 years of progress in the field of preanalytics, resulting in the development of meaningful products tailored to fit any need. Among them, our patented FLOQSwabs® reinvented completely sample collection and transport, while the WASPLab® automation ecosystem revolutionized laboratory workflow.

Today, Copan is still eager to continue this innovation, providing quality products, customized services, and prime solutions to improve patients’ health.

 

View original content to download multimedia:http://www.prnewswire.com/news-releases/moving-ahead-copan-announces-a-major-rebranding-and-launches-a-new-website-301317502.html

SOURCE Copan Italia Spa

Staff

Recent Posts

Optimum Reaches 500,000 Customers on 100% Fiber Internet Network

Optimum Fiber Delivers Symmetrical Speeds of up to 8 Gig Across its Fiber Footprint in…

2 minutes ago

Perfect Corp. Teams Up with the Tohoku Rakuten Golden Eagles Baseball Team to Bring AI-Generated Retro Baseball Player Photos to Fans

The YouCam Perfect AI App generated a delightful touch of nostalgia for Rakuten Eagles Stadium,…

1 hour ago

Z SUPPLY Set to Surpass $1 Million Raised for the Z SUPPLY Foundation

The brand will donate $300K from BFCM sales for creative scholarships with upcoming campaign COSTA…

6 hours ago

Appy Pie Design Simplifies Marketing for Black Friday, Cyber Monday & Thanksgiving Campaigns

NEW DELHI, Nov. 21, 2024 /PRNewswire/ -- Appy Pie Design, a leading AI-driven graphic design…

6 hours ago

Vision Products, LLC to Demonstrate Zero Distortion HMD at I/ITSEC 2024 in Booth 524

CAMPBELL, Calif.--(BUSINESS WIRE)--Vision Products, LLC, a leader in head/helmet mounted displays (HMDs) for military training…

14 hours ago

GRAMMY Museum® Expands GRAMMY Camp® to New York and Miami Beginning Summer 2025, Providing Greater Access to Aspiring Young Musicians and Creative Entrepreneurs Nationwide

LOS ANGELES--(BUSINESS WIRE)--The GRAMMY Museum® announced today the expansion of its acclaimed GRAMMY Camp® ,…

14 hours ago