FY21 Q4 retail and e-commerce predictions and analysis include ad spend, early promotions, planning for shipping delays and store crowding
NEW YORK–(BUSINESS WIRE)–#D2C—Markacy, a digital strategy and marketing firm based in New York City, today released its 2021 Holiday Marketing Forecast. Markacy works primarily with direct-to-consumer (DTC) brands in fashion, beauty, health and wellness, food, beverage, home goods and pet sectors, among others, such as Tamara Mellon, Hobo Bags, Serenity Kids and PetPlate. The report is an assessment of various factors aimed at helping brands navigate unique challenges and seize new opportunities in the 2021 holiday season.
Chris Jones, Managing Partner and Co-Founder at Markacy said: “With in-store shopping making a rebound, as well as continued demand for e-commerce, DTC brands need to prepare for a holiday season like no other. Strong early consumer demand is an indication of accelerated spending throughout Q4, so brands need digital and marketing strategies to help them seamlessly engage with customers and make lasting connections beyond the noteworthy holiday dates.”
The report includes trends, analysis and recommendations such as:
Tucker Matheson, Managing Partner and Co-Founder at Markacy added: “Because retailers are starting their seasonal sales earlier than ever, it’s key that brands define their daily marketing calendar through the end of December, and align media and marketing budgets accordingly. Brands need each dollar working as hard as possible this year, and by saving budget for key brand moments during the holidays, brands can increase peaks in sales and minimize waste during non-core sales days.”
About Markacy
Markacy is a digital strategy firm helping DTC brands launch, grow and scale by developing and executing cross-channel strategies. Specializing in finance, media, strategic planning, and marketing operations, the company is headquartered in New York City with teams in multiple cities including Boston and Los Angeles. Visit us at www.markacy.com.
Contacts
Erika Leigh
eleigh@montiethco.com
+1 (813) 553-2144
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