LRG Becomes Apple Music Curator

IRVINE, Calif.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/AppleMusic?src=hash” target=”_blank”gt;#AppleMusiclt;/agt;–Today, streetwear and apparel brand LRG (Lifted
Research Group) announced they have become a curator on Apple Music.
LRG is one of only a handful of top fashion brands to earn elite access
as official curators.

“LRG has always been rooted in music. We support a tremendous amount of
artists that range from underground to mainstream,” states LRG’s
Director of Marketing Rene Garzona. “We’re excited and thankful that our
friends at Apple Music are giving us an opportunity to curate a variety
of playlists, which allows us to share our diversity in music as a
brand.”

Aimed to overthrow the masses through their influential clothing, LRG
has designed their playlists to do the same. The streetwear apparel
company will be teaming up with guest artists to curate the ultimate
listening experience. Working as the ultimate support group for the
independent and underground culture, the first of many playlists to be
released will give listeners an inside look at LRG. The brand aims to
put the spotlight where they think it really belongs, as Lifted Research
Group is much more than clothing and concepts, it’s a way of living.

The first playlists:

• Unity Through Diversity
• Children of Vision
• Underground Inventive, Overground Effective
• Deeper Roots Stronger Branches

As a streetwear company who has it engrained in their DNA to be heavily
involved in supporting artists both underground and mainstream – this
opportunity proves a true honor. LRG has acquired the support of both
established and upcoming artists such as Kanye West, Drake, Migos, Gucci
Mane and many more throughout the years.

Listen to LRG on Apple Music: applemusic.com/lrgclothing

For additional information on LRG, head to L-R-G.com.

About Lifted Research Group

Lifted
Research Group is a company designed to overthrow the masses by
our influence. Our slogan is simple, “underground inventive, overground
effective”. At LRG we want to focus on the ones that are trying to pay
their rent with their passions. Think of us as a support group for the
independent and underground culture. We’re trying to put the spotlight
where we think it really belongs because it is much more than clothing
and concepts, it is a way of living. LRG, innovative essence for the
above average person.

Contacts

LRG MEDIA CONTACTS:
Master Plan
Communications, Inc.
Michael Custodio
949.351.4443
michael@masterplancommunications.com
or
Sam
Lima
760.550.2865
samantha@masterplancommunications.com

LRG MARKETING CONTACTS:
Lifted
Research Group
Rene Garzona
rene.garzona@l-r-g.com