Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Categories: News

Liquid Technology’s Customer Survey Uncovers Tariff Concerns

The Report Highlights Several Key Impacts the Industry has Experienced with the Recent Tariffs

BROOKLYN, N.Y.–(BUSINESS WIRE)–Liquid Technology, an industry-leading IT asset disposition (ITAD) service provider, unveils the results of its mid-year customer survey to the public. The customer survey focuses on the topic of tariffs and how shifting policies may impact vendors, clients, brand considerations, IT expenses and the technology industry as a whole. Releasing these statistics and responses to the greater industry provides vital insight into the evolving attitudes, priorities and actions of entities across the technology sphere in the wake of this business disruption, providing critical transparency and helping inform future business decisions.

With changing technology tariffs presenting the possibility of widespread impact throughout international business, many importers, vendors, retailers and even users throughout the technology sphere remain unsure about how the evolving legislation will impact the future. Liquid Technology’s mid-year customer survey garnered an array of responses from its clients with the goal of providing clarity to businesses across the industry and mitigating concern during a period of unrest.

Liquid Technology’s survey notes that only 19 percent of respondents are expediting IT purchases due to the possibility of imposed tariff increases. At the same time, when asked to rate on a scale of 1-100 how much the tariffs are impacting their organization, respondents gave an average rating of 38. Businesses are noting that the main concerns with tariffs primarily pertain to cost considerations and levels of spending, and the survey reports that respondents are most concerned with Apple, Dell and HP raising their prices in the face of changing legislation. These concerns were validated with Apple’s recent loss of 5.2 percent as a result of the tariffs’ impact on their major products. Big Tech, including Microsoft, Apple and Amazon, was hit particularly hard by the tariff increase, losing a combined $162 billion in shareholder value. However, the results of the survey showed that increasing tariffs are not yet causing a rise in cloud or cloud service appeal. Liquid Technology customers reported that vendors are currently reaching out to clients to further measure the impact of tariffs.

“While tensions are high and concerns about the possibly damaging impacts of changing legislation are on the rise, this survey lets us know that our clients are remaining steady in their operations,” comments Richard Greene, Managing Partner at Liquid Technology. “We’re pleased to offer some peace of mind during this time with this report, and although tariffs are not currently causing a major push toward the cloud, we are ready to serve as a trusted partner to businesses if they decide to make that switch to safeguard against potential spending concerns.”

As a leading e-waste recycling service provider, Liquid Technology’s complete, end-to-end equipment disposition services are e-Stewards Certified, R2 Certified, and ISO 14001 Certified to ensure all needs and regulations are met with unparalleled ease for businesses. The asset retirement process, when managed correctly, offers greater security, maximized ROI, and minimized business risk.

To read the full results of the survey, please click here.

To learn more about Liquid Technology and their take on the tariffs, please email buyer@liquidtechnology.net or call 1-800-797-5478.

About Liquid Technology

Liquid Technology is a full-service IT asset disposition company that offers a complete suite of services designed to help companies manage their hardware assets. These services include Brokering and Purchasing Excess IT Equipment, Auditable Data Destruction, Environmental Disposal of Electronic Waste and IT Asset Management.

Contacts

iMiller Public Relations for Liquid Technology

Anne Whealdon

+1.866.307.2510

liquid@imillerpr.com

Staff

Recent Posts

Darrell Kelley Releases New Song “Unity,” Celebrating Equality, Respect, and Shared Humanity

WASHINGTON, DC / ACCESS Newswire / February 7, 2026 / On February 7, 2026, recording…

14 hours ago

New to The Street(R) Airs Tonight on Bloomberg Television Across the U.S., MENA & Latin America

The program broadcasts as sponsored programming at 6:30 PM ET in the U.S. and 12:30…

14 hours ago

Simi Khanna Launches Simi Beauty SK: A Natural Skincare Line Blending Luxury, Wellness, and Purpose

HOUSTON, TX / ACCESS Newswire / February 7, 2026 / Entrepreneur and beauty industry professional…

2 days ago

Full Value Van Lines Announces Structured Estimate Framework Focused on Cost Clarity

BRADENTON, FL / ACCESS Newswire / February 7, 2026 / Full Value Van Lines issues…

2 days ago

UniFi Nerds Launches “UniFi as a Service” (UNaaS), a Subscription Model for Fully Managed Enterprise Networking

PORT ST LUCIE, FL / ACCESS Newswire / February 7, 2026 / The UniFi Nerds,…

2 days ago