Licensing Expo Heads to Las Vegas with 170+ Exhibitors and Growing from all Major Categories

All major licensing categories substantially represented across Entertainment, Character, Corporate Brands, Art & Design, Agents
Participating brands include Warner Bros., Jazwares, Paramount, Joester Loria Group, Mattel, MGA Entertainment, Shell Oil, Hasbro, Beanstalk, NBCUniversal, Sony Pictures, Epic Story Media, Scholastic, NFLPA, MGM Studios, Moonbug Entertainment, and LEGO.
40 exhibitors confirmed in the past 4 weeks
Register for free here.

LAS VEGAS–(BUSINESS WIRE)–Licensing Expo is gearing up to host the consumer product industry’s most memorable and productive in-person get together in three years, with a growing roster of brands signing on daily to exhibit at the in-person event to be held at the Mandalay Bay Convention Center in Las Vegas, NV, May 24-26, 2022.

Produced in partnership with industry trade association Licensing International, the not-to-be-missed event continues to lock in cross-category brands from around the world, from sports to gaming, entertainment, corporate brands and artists, with 17 countries represented to-date. With 40 new companies confirmed in the past 4 weeks alone, the event now comprises more than 170 exhibitors signed on to date, indicating the appetite and confidence for the event’s return this May. The exhibitor list is now available online and is accessible here.

“Licensing Expo returns in-person for the first time since 2019, and excitement among the industry is palpable,” said Anna Knight, SVP of Licensing, Informa Markets. “This is a business-critical time in the calendar for brands, manufacturers, and retailers alike – they’re coming with a pen in hand ready to ink new deals and discover the new trends that will line their shelves in the coming years, but also to reconnect in-person possibly for the first time since the pandemic.”

Commenting on Licensing Expo’s return, Knight also remarked: “The licensing industry is built on relationships, and we’re delighted to be able to provide a safe and comfortable environment for people to reconnect, strengthen existing partnerships, celebrate successes and do business at scale face-to-face for the first time in three years. We’re also extremely excited to showcase Location-Based Experiences as the event’s theme, creating even more opportunities for brands to engage and inspire attendees in new ways.”

The event is on track to showcase brands from all major and emerging categories, including character and entertainment, fashion and apparel, gaming and eSports, FMCG, attractions and theme parks, sports, art and design, non-profits, and museums. Latest exhibitors confirmed include Banijay Brands, Legendary Entertainment, Hasbro, MGA Entertainment, Warner Bros. Consumer Products, Epic Story Media, Mattel, NBCUniversal, Sony Pictures Consumer Products, Lego, Joester Loria Group, Beanstalk, Buzzfeed, The Pokémon Company, Falcon’s Creative Group, TOHO, Bravado, Zag, Ubisoft, Wildbrain CPLG, NFL Players Association, Shell Oil Company, Crunchyroll, Buzzfeed, Games Workshop, Jazwares, King Features, WWE, Moonbug Entertainment, Peanuts Worldwide, BANDAI NAMCO Entertainment America, Frida Kahlo, Yale University, MGM Studios, Spin Master, BBC Studios, Crayola Properties, and many more.

Licensing Expo 2022 exhibitor commentary:

“Society is adapting to and people are becoming increasingly comfortable with our ‘new normal,’ and as such, we’re seeing consumers spending again and investing in brands and characters they built an emotional connection to while in lockdown,” said Cynthia Modders, President, Firefly Brand Management. “Licensing Expo could not come at a better time for us, helping our clients tap into consumer trends born from the pandemic and get their exciting new products on shelves and e-commerce platforms.”

“At Falcon’s, we are experts at creating worlds where your imagination can fly free. We are giving intellectual property owners the freedom to expand their brands into the realms of immersive destinations, entertainment content and consumer products. Falcon’s will transport audiences into imagined worlds using our patented technology and storytelling prowess. We have already helped many of the world’s most iconic brands connect with their audience to build fandom at a whole new level,” said Cecil D. Magpuri CEO at Falcon’s Beyond. “We cannot wait to showcase our experiential entertainment innovations and new themed destinations in development that will enable brands to take the connection with their desired audiences to new heights well `beyond’ what they could ever imagine.”

“Excitingly, we’re seeing a robust selection of brands represented from across the globe, including Europe, the U.K., Japan, South America and the U.S. We’re taking every measure possible to ensure non-domestic exhibitors and attendees are fully equipped with the latest health and safety measures in place, in addition to providing logistical information that will simplify international travel to Las Vegas,” Knight continued.

Thousands of retailers and manufacturers have already secured their free ticket to attend and meet with these brands, including Amazon, AMC Theatres, Bioworld, Build-a-Bear Workshop, Concept One Accessories, Difuzed, Funko, GAP, Hallmark Cards, Hot Topic, It’Sugar, Jakks Pacific, Jazwares, Kellogg’s, Macy’s, Moose Toys, Old Navy, Pacsun, Paladone Products, Primark, Spin Master, Zulily and many more. Attendance to Licensing Expo is free and tickets can be secured here.

Licensing Expo health and safety measures:

All participants at Licensing Expo 2022 must either:

All Licensing Expo participants will be required to wear a face mask while indoors at the Mandalay Bay Convention Center (MBCC).
In addition, all participants at Licensing Expo 2022 must either:
Be fully vaccinated against COVID-19 (at least two weeks after final dose) and provide proof of vaccination by presenting either the original vaccination card, a photocopy of the vaccination card, or digital proof. Full name and date must be visible, and a photo ID is required. Vaccinations accepted as determined by the CDC. Proof of vaccine boosters will not be required.
Receive a negative antigen COVID-19 test within 24 hours prior to attending the event, or a negative PCR test within 48 hours, and provide proof of a negative result before entering the show alongside a photo ID.

The press credential request form is accessible here.

Explore the exhibitor list found here or see the full list below:

9 Story Brands
Abysse Corp
ADK Emotions NY Inc.
American Mensa
Amparin, S.A. de C.V.
Animation Magazine
Ansada Licensing Group, LLC
Art Brand Studios
Artestar
ARTSHINE
BANDAI NAMCO Entertainment America Inc.
Banijay Brands
Barry & Jason Games and Entertainment
BBC Studios
bCreative
BigFoot 4×4 Inc.
Boss Industries /Blue Sphere, Inc.
Bottle Dezign Corp.
Brainbase
Brand Activation Consulting
Brand Central
Brand Liaison, The
Brandgenuity LLC
Bravado
BuzzFeed
Candlewick Press Inc
CAPCOM U.S.A., Inc.
Cartotecnica Sinigaglia
Cloudco Entertainment
Crayola Properties
Creative Licensing Corporation
Crunchyroll
Curtis Licensing
Cyber Group Studios
DAG Worldwide LLC
Dark Horse Comics
Dependable Solutions, Inc.
Design Plus
Dimensional Branding Group (DBG)
Dorna Sports SL
Dr. Seuss Enterprises
Edgar Rice Burroughs, Inc
Elly Lu LLC
Epic Rights
Epic Story Media
Falcon’s Beyond
Firefly Brand Management
Flowhaven Oy
Fox Chapel Publishing
Frida Kahlo
Funko, LLC
Galexie Glister
Games Workshop
Geekify, Inc.
Gelsinger Licensing Group Inc
Genius Brands International
Gesner Marketing & Management Inc
Giordano Studios / Greg & Company
Global Merchandising
Grupo Chespirito
H3 Sportgear
Hasbro, Inc
Highlights for Children Licensing, LLC
Incanto Productions Corporation
Innovation First International
Jazwares
Jewel Branding & Licensing, Inc.
Joester Loria Group
JPatton
King Features Syndicate, Div.
KOCCA
Lauren Roth Art
Lego
Legendary Entertainment
LEONHARD KURZ Stiftung & Co. KG
Licensing Matters Global
Licensing Works!
Limit Out LLC
Lincoln Design Co.
Lisa Marks Associates, Inc. (LMA)
LMCA – ProdigyWorks
Mattel, Inc.
Maui and Sons
Mercis bv
MerryMakers, Inc.
MGA Entertainment
MGM Studios
Mitchell Black Wallpaper
MO 1975 LLC
Mondo TV
Monster City Studios
Moonbug Entertainment
Moxie & Company, LLC
Mr Puppy Productions LLP
MyMediaBox
NECA
New Games Productions, Inc.
NFL Players Inc.
No Worrys
Octane5
OpSec Security
Pastell
Patterson International
Paul Frank
PBS Kids
PDS Equipment
Peanuts Worldwide
Penguin Random House
Penny Lane Publishing
Perfetti Van Melle
PI Creative Art
Pin-Club, Division of Traly Inc.
Pocket.Watch Inc.
Pokemon Company International
Recur
Retail Monster LLC
RIPNDIP
RSG Media Systems
San-X Co. Ltd
Scholastic
SEGA of America, Inc.
Seltzer Licensing Group
Shell Brands
Someday Mouse
Sony Music Entertainment
Sony Pictures Consumer Products
Spin Master
Spotlight Licensing
Striker Entertainment
Surge Licensing, Inc.
Swissbrand World
Synchronicity
Tate & Co Licensing
Tetris
Tezuka Productions Co., Ltd
The Beanstalk Group
The Lumistella Company
The Smiley Company
The Smurfs
TheSoul Publishing
Toei Animation Inc.
TOHO Co., Ltd
Tokidoki
Topps Company Inc
Ubisoft
ULTRAMAN Represented By The Licensing Group Ltd.
VIZ
Warner Bros. Consumer Products
Warner Music
Westend Software
Wetlands USA, LLC
WHP Global
Wild Apple Graphics
WildBrain CPLG
World Art Group
WWE
Zag America Inc.
Zoonicorn

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About Licensing Expo

Launched in 1980, Licensing Expo is the world’s largest and most influential annual tradeshow dedicated to licensing and brand extension. Every year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors, and licensing agents attend Licensing Expo from more than 70 countries. Licensing Expo is a part of the Global Licensing Group at Informa Markets, the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.

About Licensing International

Licensing International is the leading trade organization for the $290+ billion global brand licensing industry. Licensing International’s mission is to foster the growth and expansion of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, Licensing International members in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit www.LicensingInternational.org for more information.

Contacts

US Media Contact
Lauren Lloyd, 310-266-4792, LicensingPR@informa.com

Europe Media Contact
Charlie Le Rougetel at BIGTOP, +44 (0)7736 330676, charlie@bigtop-pr.co.uk