Jay Leno, Deepak Chopra, Entourage Stars, Other Notable Creators Pioneering New Interactive Show Formats on Fireside

Other Professional Creators Using Fireside to Interact with Audiences Live Include Jerry Rice, Bob Saget, Lisa Lampanelli, Kelly Rizzo, & Many More

Co-Founded by Falon Fatemi & Mark Cuban, Fireside Heralds a New Generation of Interactive Entertainment

SAN FRANCISCO–(BUSINESS WIRE)–Legendary television host and comedian Jay Leno is joining the new interactive entertainment platform, Fireside. Leno, one of the most iconic personalities in TV history, will host a live and interactive show with fans on Fireside from the world-renowned SEMA car show in Las Vegas.

Leno has further embraced his love of classic automobiles through his hit CNBC show Jay Leno’s Garage since retiring from The Tonight Show in 2009. The 6th season of Jay Leno’s Garage airs Wednesday nights on CNBC. Leno also stars on You Bet Your Life, the comedy game show on Fox.

On Fireside, Leno will interact with audiences in an exciting new way and bring fans along live as he visits his favorite car exhibits at the SEMA show on November 2. He’ll answer questions from the audience and discuss his love and knowledge of cars.

“In my 30 years in the business I’ve gotten to feed off the energy from audiences in stand up shows, in live late night TV, and on the streets of Hollywood,” said Leno. “On Fireside, I now have the experience of interacting with audiences in new ways from wherever I am.”

Leno is the latest in a line of established professional creators to join Fireside, which was unveiled publicly in early October. Deepak Chopra, world-renowned pioneer in integrative medicine and personal transformation, author of over 90 books, and named by TIME “one of the top 100 heroes and icons of the century,” also joined Fireside. Chopra is bringing his message of global consciousness and joy to Fireside. In an effort to share methods for well-being and self care to everyone, he is premiering Mindful Moments. These live ‘moments’ are a weekly practice where he guides the audience through a morning message or meditation. It will serve as a place for the audience to go to center themselves and be inspired by the knowledge of the world’s leading spiritual guide in real time.

“We need places that make us feel connected to a community. We need places to be together that bring us joy,” said Chopra. “With Fireside you’re stepping onto a frontier of infinite possibilities with the potential to elevate our collective consciousness.”

Other Fireside notables include HBO’s Entourage Creator Doug Ellin, Stars Kevin Connolly & Kevin Dillon who also announced their new show on Fireside, Victory Before the Pod, bringing the audience behind the scenes of popular Victory The Podcast. “Victory Before the Pod” brings the audience behind the scenes while the hosts prepare for their immensely popular podcast “Victory The Podcast,” where they relive each episode of Entourage for the first time in 10 years. They interact with the audience, share unfiltered stories of the goings on behind the scenes and answer questions on everything the fans always wanted to know.

“As someone who has spent 30 years innovating network-defining show formats, I have uncovered my passion for interacting with audiences and fans and believe it’s the next evolution of entertainment,” said Ellin. “Fireside is empowering professional creatives to experiment and invent the shows of the future, and we’re excited to lead the charge for all the Victory the Podcast and Entourage fans out there.”

“We’re thrilled to empower exceptional individuals like Leno and Chopra, as well as innovative emerging creatives through Fireside and bring them closer to their fans than ever before in new ways,” said Fireside CEO and Co-Founder Falon Fatemi. “In the first two weeks of our public unveiling we’re already witnessing creators invent new formats that are seeding the media empires of the future.”

Fireside has already attracted over 500 professional creators with over 100 million in audience reach. It is unlocking entirely new ways of interactive entertainment not possible on other platforms. For example, creators can bring the audience along with them on location for interactive, live investigations where audiences are in the show and join the stage via both video and audio for real-time discussions and Q&A. Currently, Fireside is available on all iOS devices and shows can be consumed through a browser with plans for Android in the near future. For more information or to request access to Fireside, please visit www.firesidechat.com or download Fireside for iOS here.

About Fireside:

The future of entertainment is interactive. Fireside is where the world’s greatest creators go to bring the audience into the story through live, interactive, virtual shows. Co-founded by Falon Fatemi, Mark Cuban, and Mike Ihbe, Fireside gives creators the unprecedented ownership and power to distribute shows everywhere with the click of a button, understand what their audiences want with sophisticated analytics and connect with those audiences in real time. The next media empires are emerging on Fireside. For more information or to request access to Fireside, please visit www.firesidechat.com or download Fireside for iOS here.

Contacts

Media:
John Eddy

fireside@goldin.com