Jack Daniel’s Celebrating the Holiday With 2019 Countdown Calendar, Currently Hitting Shelves Across Country

The calendar will be available for purchase in the US and select global markets in November.

LYNCHBURG, Tenn.–(BUSINESS WIRE)–Jack Daniel’s wants to help you count down to the holidays with its Jack Daniel’s Holiday Calendar, featuring various 50ml bottles from the Jack Daniel’s family of brands as well as additional premium items. The calendar first launched in the United Kingdom in 2018, and this year will be available in the United States, as well as the UK, Mexico, Australia, Poland, Czech Republic and France.

Featured in the calendar are four 50ml bottles each of Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee Rye, Jack Daniel’s Tennessee Honey and Jack Daniel’s Tennessee Fire. Additionally, there are two 50ml bottles each of Gentleman Jack and Jack Daniel’s Single Barrel Select.

The calendar will also contain premium items, including four shot glasses with various logos from the Jack Daniel’s family of brands. Calendars outside the US will include an extra 50ml bottle of Jack Daniel’s Tennessee Whiskey, as well as a key ring, jigger and shot glasses, each branded with the Jack Daniel Distillery logo.

“We’re excited to roll out the Jack Daniel’s Holiday Calendar into multiple markets this year, as it was a huge hit in the UK in 2018,” said Master Distiller Jeff Arnett. “By expanding the market reach of the calendar this year, we are giving people around the world the opportunity to taste a different Jack Daniel’s whiskey, every drop of which comes from Lynchburg, and enjoy the premium gifts for a lifetime.”

The Jack Daniel’s Holiday Countdown Calendar is currently hitting retail shelves and is priced at $79.99.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Contacts

Maddie Abrams
maddie.abrams@finnpartners.com
615-610-0249

Svend Jansen
svend_jansen@b-f.com
502-774-7825