Introducing the GUESS Seductive Noir Fragrance Advertising Campaign

NEW YORK–(BUSINESS WIRE)–GUESS introduces GUESS Seductive Noir, an intriguing new fragrance for women and men which is a flanker to the #1 selling fragrance globally for the iconic brand. The new advertising campaign photographed in Los Angeles, California features GUESS models, Kelsie Smeby and Charlie Matthews.

Art directed by Paul Marciano, Creative Director of GUESS?, Inc., and shot by LA based photographer, Josh Ryan, the campaign features a set of seductive shots, reminiscent of old Hollywood glamour. The steamy series of black and white photographs exude confidence and sensuality, evoking sexy iconic GUESS images. Elongated poses, and dramatic shadowing, reminiscent of cinematic film noir, entice the viewer and underscore the bold mystery of the Seductive Noir fragrance.

“The GUESS Seductive collection of fragrances embodies the timeless and iconic values of the GUESS brand: sexy confidence and daring intrigue. We are incredibly excited to continue this legacy with the addition of two new scents, Seductive Noir for men and women,” said Jean Madar, CEO of InterParfums Inc.

GUESS Seductive Noir Women is made with fresh bergamot, sage and peony notes followed by a charming mix of floral notes including iris pallida, jasmine sambac and muguet. Vetiver from Haiti, white suede and vanilla create an exciting finish. To complete the duo, Seductive Noir Men brings a magnetic, sexy and modern masculine energy. The fragrance is made with black pepper, juicy pomelo and nutmeg. The middle notes are lavender, orange flower and golden apple. The scent concludes with delicious tonka beans, liquid amber and sandalwood notes.

Look for these GUESS images beginning September 2019 in top fashion and lifestyle magazines, at www.GUESS.com, on GUESS’ social platforms, in GUESS retail stores, outdoor media, online, and on collateral materials.

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. GUESS?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. GUESS?, Inc. products are distributed through branded GUESS?, Inc. stores as well as better department and specialty stores around the world. As of August 3, 2019, the Company directly operated 1,162 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 562 additional retail stores worldwide. As of August 3, 2019, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.

Contacts

Kaitlyn Quail

GUESS?, Inc.

212.852.0568

kquail@guess.com