Inspire Kindness Ignites a Movement of Intentional Acts of Kindness

Motivation-Master Mac Anderson Creates Platform for Social Change
with Give-Back Goods and Digital Motivation

NASHVILLE, Tenn.–(BUSINESS WIRE)–Transforming the way people approach random acts of kindness, Inspire
Kindness, a social-good lifestyle brand, launches to amplify the
power of intentional kindness through inspiring stories and
wearable messages.

Owned by Southwestern
Family of Companies, one of Tennessee’s oldest and largest private
corporations, Inspire Kindness is the latest venture of author,
entrepreneur and speaker Mac Anderson. Anderson, who built
industry-leading companies in designing and marketing products for
motivation and recognition, returns to his roots of impacting, inspiring
and investing in future generations.

“We can all agree the world needs a little more kindness, but we’re not
setting up our future generations for success when we fill our world
with negativity and divisiveness,” said Mac Anderson, Founder of Inspire
Kindness. “Rounding out my career in designing motivational products, I
hope launching this movement starts a ripple of kindness that has a
lasting impact on our children and grandchildren.”

Rooted in the idea of becoming more mindful about our actions, Inspire
Kindness offers two ways to become part of the change.

Inspiring Goods that Give Back

Purchase products with purpose in the online shop. With a wide
collection of clothing, jewelry, accessories, novelties and home goods,
shoppers can express themselves by spreading inspirational messages.
Inspire Kindness donates 10 percent of its net profits to fund
social-emotional learning curriculum for kids through the Kindness for
Kids Foundation, so part of every purchase gives back.

The Kindness for Kids Foundation is a registered 501©3 public charity
with a mission to nurture kindness within the hearts of elementary
school children. To accomplish this, the Kindness for Kids Foundation
funds programs, including certified curriculum, exercises and events,
that teach students the power of kindness.

Joining the Kindness Movement

The second way to become part of the change is to join the movement. By
signing up for a free account at InspireKindness.com, members will
receive weekly inspirational stories, motivational quotes and ideas for
being more intentional about acts of kindness to keep them accountable
to their commitment.

The goal is to bring people together to harness the power of intentional
kindness and ignite change throughout communities, the nation and,
eventually, the world.

Be kind. Wear kind. Inspire kind. Join the movement and shop the store
at InspireKindness.com.

About Inspire Kindness:

Inspire Kindness is a lifestyle brand amplifying the power of kindness
through inspiring stories and wearable messages. Its mission is to
motivate daily goodness in individuals and help others to act through
digital inspiration and kindness-related apparel, books and home goods.
The online shop supports initiatives to educate and celebrate the power
of kindness with elementary school students through the Kindness for
Kids Foundation. Inspire Kindness is a member of the Southwestern Family
of Companies. Visit InspireKindness.com
to learn more.

About Southwestern Family of Companies:

Established in Nashville, Tennessee in 1855, Southwestern Family of
Companies is a global leader in building direct sales businesses.
Southwestern is one of the largest and oldest private corporations in
Tennessee with operations all over the world. Southwestern Family of
Companies comprises 18 companies across industries with the shared goals
of building people and helping customers. Current members of the family
of companies include: Europe1 Ventures, Global Educational Concepts,
Inspire Kindness, Pat Summitt Leadership Group, SBR Consulting,
Southwestern Advantage, Southwestern Consulting, Southwestern
Fundraising, Southwestern Insurance Group, Southwestern Investment
Group, Southwestern Medicare, Southwestern Publishing Group,
Southwestern Real Estate, Southwestern Travel Group, Southwestern Tax
Services, Tasty Selections, Thinking Ahead, and Wildtree. For more
information on Southwestern Family of Companies, visit www.southwestern.com.

Contacts

Victoria Whiting
vwhiting@agencyh5.com
312-374-8557