Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Available in eight familiar flavors spanning a variety of cuisines, Impossible Bowls unlock a new way for consumers to enjoy convenience and deliciousness in the plant-based space
REDWOOD CITY, Calif.–(BUSINESS WIRE)–California-based Impossible Foods, the fastest-growing plant-based meat company in the U.S., launched its latest food concept in the frozen aisle this week with a new lineup of single-serve frozen entrees: Impossible™ Bowls — delicious plant-based meals ready in minutes.
Impossible Bowls feature Impossible’s award-winning assortment of plant-based proteins — beef, chicken and pork — as the core ingredients in eight classic comfort dishes that pack a flavorful punch:
“Convenience and accessibility are a huge part of this, and we’re excited to give people even more ways to try and buy Impossible products,” said Peter McGuinness, CEO of Impossible Foods. “This is a major milestone that we’re proud of and hope will push the category forward in a meaningful way. It’s never been easier to try a delicious plant-based meal in minutes.”
Each 9oz Impossible Bowl is packed with 10g-13g protein,1 3g or less saturated fat, and 0mg cholesterol and 0g trans fat. And, the plant-based proteins featured in Impossible Bowls are also better for the planet: choosing to enjoy our plant-based beef, chicken and pork in each entree accounts for less water consumption, land use and greenhouse gas emissions than their animal protein counterparts.
The new frozen meals are the second all-new retail product from Impossible Foods in the past two weeks, coming on the heels of Impossible™ Chicken Patties that began rolling out in August 2022. Earlier this year, Impossible also introduced frozen Impossible™ Sausage Patties and Impossible Wild Nuggies™ in February 2022, followed shortly by Impossible™ Sausage Links in March 2022.
Impossible Bowls are available beginning this week at thousands of retail locations across the U.S. As always, customers can visit the locator map on the Impossible Foods website to find a store near them.
About Impossible Foods:
California-based Impossible Foods makes delicious, nutritious meat from plants — with a much smaller environmental footprint than meat from animals. The privately held food tech startup was founded in 2011 by Patrick O. Brown, M.D., Ph.D., professor emeritus of biochemistry at Stanford University and a former Howard Hughes Medical Institute investigator. Investors include Mirae Asset Global Investments, Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and Open Philanthropy Project.
More information:
impossiblefoods.com
Twitter
Facebook
Instagram
YouTube
LinkedIn
Blog
Press assets:
Media Kit
____________________
1 See nutrition information for sodium content
Contacts
Media contact:
pr@impossiblefoods.com
The imaginative, 360° campaign designed to capture the magic of the Gopuff experience debuts during…
ST. HELIER, Jersey--(BUSINESS WIRE)--Metals Acquisition Limited ARBN 671 963 198 (NYSE: MTAL; ASX: MAC), a…
UFC Partners With Magmic and Skillz on Launch/Kicks Off a 2-week Live Tournament April 19th…
- Launched in Q4 2023, Vaunt has reached $500K in annual recurring revenue, and 25,000+…
Three New Games Based on Classic Hasbro Titles Are Set to Launch Exclusively on Nex…
The first U.S.-registered mutual fund to process transactions and record share ownership on a public…