Headspace Announces One Billion Minute Challenge in Support of Mental Health Awareness Month

Global Community Challenge Aims to Advance Conversation Around
Mental Health, Raise Up to One Million Dollars to Benefit Mind

SANTA MONICA, Calif.–(BUSINESS WIRE)–Headspace,
a global leader in mindfulness and meditation, today announced a
worldwide community challenge to benefit Mind,
a mental health charity that provides advice and support to anyone
experiencing a mental health problem, in support of Mental Health
Awareness Month and World Meditation Day on May 15.

Headspace is one of the leading players in the meditation category
committed to advancing the field of mindfulness meditation through
clinically-validated research. With one of the largest research
pipelines of any digital health and wellness company, Headspace has been
shown to reduce
negative emotions by 28 percent, increase
resilience by 11 percent, reduce
stress, and improve
satisfaction with life.

“Since its inception, Headspace’s mission has been to improve the health
and happiness of the world,” said Rich Pierson, CEO and Co-Founder of
Headspace. “By partnering with Mind to celebrate Mental Health Awareness
Month, we are hoping to further advance the conversation around mental
health and improve access to as many tools for as many people around the
world as possible.”

Headspace members will automatically participate anytime they engage
with content within the Headspace app, logging minutes of either guided
meditation or non-meditation content such as Audio Guided Runs or Sleep
by Headspace. At the end of May, Headspace will donate one thousand
dollars to Mind for every million minutes spent with Headspace, up to
one million dollars.

Paul Farmer, Chief Executive of Mind, said: “We are delighted to partner
with Headspace. The partnership will help us to reach a point where
anyone with a mental health problem feels able to ask for, and access,
the help they need. Money raised will fund our vital work including our
Mind Infoline, information and advice services, and our campaigning to
ensure everyone who has a mental health problem gets support and
respect.”

In addition to the Billion Minute Meditation Challenge, Headspace has
also launched “Living
Mindfully,” a new featured collection of meditation content designed
to infuse more mindfulness into everyday life with guided meditations on
topics such as:

• Life, to help members better connect to themselves and the world
  around them
• Work, to find better ways to cope with workplace stressors
• Finding Balance, to remind members to breathe, reset and renew

The featured collection demonstrates Headspace’s commitment to providing
members with curated content to strengthen their meditation practice.
For non-paying subscribers, Headspace offers daily sessions around a
different theme, allowing everyone to improve their meditation practice.

For more information, visit the Headspace website at www.headspace.com.

About Headspace:

Headspace
was created with one mission in mind: to improve the health and
happiness of the world. To help us achieve our mission, we aim to
inspire, guide and support our members every step of their meditation
and mindfulness journey, reaching more than 45 million users in 190
countries. Headspace is one of the leading players in the meditation
category committed to advancing the field of mindfulness meditation
through clinically-validated research. The company also operates a B2B
business to offer its meditation products and services to more than 350
companies, such as Google and LinkedIn, to help them build healthier,
more productive cultures and higher performing organizations.
Headspace’s partnerships team has forged robust relationships with many
of the world’s most recognizable brands, including Apple, Amazon,
Google, Nike, NBA and more. In 2018, Headspace was featured as part of
Apple’s #Bestof2018: trends of the year on the AppStore. Headspace was
also named one of Amazon Alexa’s best health and wellness skills of
2018. Headspace was also selected for five Webby Awards in the health
and fitness categories between 2018 and 2019. For more information
please visit us at
www.headspace.com, or follow us on
Facebook,
Twitter and
Instagram.

About Mind:

• Mind, the mental health charity, provides advice and support to
  empower anyone experiencing a mental health problem. They campaign to
  improve services, raise awareness and promote understanding. They
  won’t give up until everyone experiencing a mental health problem gets
  both support and respect. www.mind.org.uk
• Please note that Mind is not an acronym and should be set in title
  case.
• Mind has a confidential information and support line, Mind Infoline,
  available on 0300 123 3393 (lines open 9am – 6pm, Monday – Friday)
• Contact Mind’s Media Team for interviews or further information on
  0208 522 1743. For out of hours support, call 07850 788 514 or email media@mind.org.uk.
• To access a range of free images to accompany mental health news
  stories, visit: www.time-to-change.org.uk/getthepicture.
  These images have been developed by Time to Change, the campaign to
  change how we all think and act about mental health problems. Time to
  Change is led by the charities Mind and Rethink Mental Illness, and
  funded by the Department of Health, Comic Relief and the Big Lottery
  Fund.

Contacts

Media Contacts:
Headspace PR:
Britta Franson
britta@headspace.com

MIND PR:
Vari Lambert
v.lambert@mind.org.uk