Headspace and Snap Inc. Team Up for World Mental Health Day, Launch New Headspace Mini Content To Support Snapchatters’ Rising Stress Levels

54 Percent of Snapchatters in the U.S. Say They are More Stressed Compared to Last Year

SANTA MONICA, Calif.–(BUSINESS WIRE)–Headspace, a global leader in meditation and mindfulness, and Snap Inc. today announced the release of two new meditations featured in the Headspace Mini, a safe space for friends on Snapchat to practice meditation and mindfulness exercises, to address rising levels of stress among Snapchatters across the country. The two new meditations, roughly 6 minutes in length, will be guided by Headspace’s Director of Meditation, Eve Lewis, and will be available starting on World Mental Health Day, October 10, 2020.

The two new meditations will include:

• “Choose Kindness” – a mini meditation focused on practicing kindness which can change how we show up in the world and how we treat others. In the midst of chaos, confusion and conflict, this meditation is designed to shift our mindset and move to a place of compassion.
• “Take on the School Year” – a mini meditation focused on navigating uncertainty at school. Whether students are back in the classroom or still at home, there might be feelings of worry, anxiety or even disconnection from friends. This meditation is designed to help you connect with your breath and find a resting place to ease uncertainty.

The Headspace Mini meditations were designed to support the mental health and wellbeing of Snapchatters globally. In a new survey conducted by independent research company, GroupSolver for Snap, over 73% of Snapchatters in the US reported feeling stressed over the last week, and over half are more stressed than they were last year. The survey also found that approximately one-third of Snapchatters in the US and one-fifth of Snapchatters in the UK and France, use meditation to cope with stress.

“World Mental Health Day is recognized annually, and if this year has taught us anything, it’s that mental health is just as important as our physical health,” said Headspace’s Eve Lewis. “At Headspace, we believe that taking a small amount of time each day to take care of your mind can have a huge impact on your overall mental wellbeing. Even though we are separated from friends and family, meditation reminds us that we are all a part of a shared human experience. This is why we are so happy to deepen our partnership with Snap, so we can continue to bring the benefits of meditation and mindfulness to a younger generation.”

The Headspace Mini within Snapchat was launched to provide a safe space for friends to practice meditation and mindfulness exercises, while using Headspace animations to send encouraging messages to check in and positively boost friends in need. In its first month of being live, over 5 million Snapchatters engaged with the Headspace Mini¹, indicating that mental health tools and resources are much needed and welcomed by this young audience. Existing meditations on the Headspace Mini include, “Just Breathe,” “Get out of a funk,” “Kick the panic,” and “Me time.”

The second wave of Headspace Mini content on Snapchat is part of a larger initiative from Headspace encouraging people and businesses all over the world to Be Kind to Your Mind in honor of World Mental Health Day on October 10 and beyond. Headspace is inviting leaders and companies to sign their World Mental Health Day pledge and learn more about how to ease the mental health burdens of employees at headspace.com/wmhd. Participating organizations are standing together and committing to the shared responsibility in this moment to demand a greater investment in mental health for all.

About Headspace

Headspace was created with one mission in mind: to improve the health and happiness of the world. Reaching more than 65 million users in 190 countries, Headspace was one of the first meditation apps in the world and remains a leader in mindfulness and mental training. Headspace is committed to advancing the field of mindfulness through clinically validated research, with one of the largest research pipelines of any digital health and wellness company. Headspace operates a B2B business (Headspace for Work) to offer its mindfulness products and services to more than 1,100 companies, such as Starbucks, Adobe, GE, Hyatt and Unilever, to help them build healthier, more productive cultures and higher performing organizations. Headspace supports government entities like New York State and the UK’s National Health Service (NHS) to offer digital mental health tools. Headspace partners with many of the world’s most-recognizable brands, including Apple and Amazon, as well as with Nike, NBA and the U.S. Women’s National Soccer Team to offer sport and movement content. Headspace Health is Headspace’s digital health subsidiary pioneering new ways to incorporate the Headspace mindfulness experience into digital medicine. Headspace has been recognized by Fast Company as one of the World’s Most Innovative Companies, Apple’s Best of 2018, Samsung’s Best of 2019 and one of CB Insights’ top digital health companies, along with being selected for five Webby Awards in health and fitness between 2018 and 2019. For more information please visit us at www.headspace.com, or follow us on Facebook, Twitter and Instagram.

About Snap Inc.

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.

¹Snap Inc. internal data, July 20 2020 to Aug 18 2020

Contacts

Steven Bram

steven.bram@headspace.com

Olivia DeJesse

olivia.dejesse@headspace.com

Snap PR
press@snap.com