Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Categories: News

Greenleaf Foods Expands Field Roast™ and Lightlife® Plant-Based Products at Whole Foods Market Stores Nationwide

Whole Foods is the first to offer the new Field Roast Plant-Based Signature Stadium Dog, also adds Lightlife Plant-Based Italian Sausages and Breakfast Patties to shelves

CHICAGO–(BUSINESS WIRE)–Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife® (“Lightlife”) and Field Roast™ (“Field Roast”), announced today that it is significantly expanding its distribution at Whole Foods Market stores to meet increasing consumer demand for quality, flavorful plant-based protein. Whole Foods Market will be the first retailer to sell the Field Roast Signature Stadium Dog and will expand its Lightlife offerings to include Lightlife Plant-Based Italian Sausages and Plant-Based Breakfast Patties in all regions nationwide.


“Whole Foods is known for its commitment to quality, wellness and sustainability, which closely aligns with our portfolio, so we’re incredibly excited and proud to grow our partnership,” said Dan Curtin, President of Greenleaf Foods. “Our expansion with Whole Foods furthers Greenleaf Foods’ goal of making plant-based food widely accessible across the country.”

Just in time for baseball and summer BBQ season, Whole Foods Market will be the first retailer to offer consumers the latest plant-based innovation from Field Roast. The Field Roast Signature Stadium Dog is the only plant-based hot dog made with pea protein, rather than soy, and is double smoked using maple hard wood chips. It will be sold in a six-link pack in the plant-based section of all Whole Foods Market locations, alongside Lightlife Plant-Based Sausages and Plant-Based Breakfast Patties, also debuting at the retailer this month. Nearly 20 Field Roast and Lightlife plant-based products are already available at the retailer, including fan favorites like Field Roast Miniature Corn Dogs, Chao Creamery dairy-free cheese, Field Roast Smoked Apple & Sage Plant-Based Sausage, Lightlife Tempeh, Lightlife Smart Bacon, Lightlife Smart Dogs and more.

The retail expansion of the Field Roast Signature Stadium Dog comes on the heels of its recent foodservice debut at Wienerschnitzel and on famed Chef Roy Choi’s Los Angeles-based Kogi Trucks. The Field Roast Signature Stadium Dog will also roll out nationally in retail this April.

For recipe ideas and to find a store near you that sells Lightlife and Field Roast products, visit Lightlife.com and FieldRoast.com.

About Greenleaf Foods, SPC

Greenleaf Foods, SPC, is transforming plant-based protein with a wide array of delicious and innovative products that satisfy consumers interested in adding protein variety to their diets. Our leading brands include Lightlife® (“Lightlife”) and Field Roast™ (“Field Roast”). Together, these brands are delighting loyal, longtime fans and enticing new ones who never knew plant-based protein could taste so good. The Lightlife and Field Roast portfolios feature nearly 50 products and represent a leading market position in the refrigerated, plant-based protein category in the U.S. Greenleaf Foods, SPC is a wholly owned, independent subsidiary of Maple Leaf Foods Inc. (TSX:MFI).

Contacts

Media: Nicole Pierce, nicole.pierce@edible-inc.com

Investor Relations: investor.relations@mapleleaf.com

Staff

Recent Posts

Digital Health Tools are Expanding in Scope and Function to Aid Patient Diagnosis, Treatment and Monitoring, Says New Report from The IQVIA Institute

The number of digital health apps stands at 337,000, with disease-specific apps that bring more…

3 hours ago

Appy Pie’s No-Code AI Design Platform Simplifies Holiday Creations for Christmas Posters and Avatars

NEW DELHI, Dec. 21, 2024 /PRNewswire/ -- Appy Pie Design, a leading No-code AI Design…

2 days ago

Thought Technology Ltd Celebrates 50 Years of Innovation and Excellence

Montreal-based Thought Technology Ltd wraps up its 50th year in business providing psychophysiological instrumentation to…

2 days ago

Gaudio Lab, Winner of CES Innovation Awards for Three Consecutive Years, to Unveil New Solutions at CES 2025

LAS VEGAS and SEOUL, South Korea, Dec. 20, 2024 /PRNewswire/ -- Gaudio Lab, a leader in…

2 days ago

Impossible Creative Unveils Cutting-Edge Immersive Experience at COP16

RIYADH, Saudia Arabia, Dec. 20, 2024 /PRNewswire/ -- Impossible Creative debuted innovative immersive storytelling technology…

3 days ago

Prescott, Arizona’s Jim & Linda Lee Performing Arts Center at Yavapai College Invests in Ayrton Rivale Profile and Karif-LT Fixtures

The Jim & Linda Lee Performing Arts Center, Northern Arizona’s premiere entertainment venue, has installed…

3 days ago