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LONDON–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/Billingplatform?src=hash” target=”_blank”gt;#Billingplatformlt;/agt;–The global direct carrier billing platform market is expected to post a
CAGR of close to 13% during the period 2019-2023, according to the
latest market research report by Technavio.
Developing countries are highly dependent on debit cards and cash for
transactions and are recording low penetration rate and use of credit
cards. This is providing immense growth opportunities for the direct
carrier billing platforms to emerge as a deemed payment method. The
direct carrier billing payment platform enables the purchase of digital
content subscriptions without having to use credit cards or mobile
payment methods. The platform allows users to pay through their
cellphone bills after keying in their security codes. Thus, the slow
penetration rate of credit card in developing countries will propel the
demand for the direct carrier billing platforms during the forecast
period.
As per Technavio, the rising demand for OTT content will have a positive
impact on the market and contribute to its growth significantly over the
forecast period. This global
direct carrier billing platform market 2019-2023 research
report also analyzes other significant trends and market drivers that
will affect market growth over 2019-2023.
Global direct carrier billing platform market:
Rising demand for OTT content
The adoption of OTT content, including audio and video streaming
services, such as Netflix, Amazon Prime, Spotify, and Apple Music, is
increasing significantly across the world. Consumers are increasingly
opting for OTT content over traditional cable or satellite content owing
to the unavailability of quality content on TV and penetration of
high-speed Internet. As a result, OTT content providers are developing
quality and region-specific content to compete in the growing content
market. The increasing demand for OTT content is propelling the adoption
of direct carrier billing as a payment method.
“Direct carrier billing is evolving as a significant component of the
e-commerce value chain. The platform eliminates multiple payment tools,
structures, and interfaces. Direct carrier billing also provides
capabilities of the application programming interface (API) approach for
a single integration. This allows consumers to access all the merchants
for purchases, which will also support cross-border sales. Thus, the
adoption of direct carrier payment method for the purchase of physical
and digital goods will increase significantly during the forecast
period,” says a senior research analyst at Technavio.
Global direct carrier billing platform market:
Segmentation analysis
This market research report segments the global direct carrier billing
platform market by end-user (apps and games, online media, and others)
and geographic regions (APAC, Europe, South America, North America, and
MEA)
The APAC region led the market in 2018, followed by Europe, South
America, North America, and MEA, respectively. The market growth in APAC
can be attributed to several factors such as fast economic growth, high
penetration of smartphones, and increasing access to 3rd
generation (3G) and 4th generation (4G) networks in the
region. The direct carrier billing platform market is witnessing rapid
growth in Southeast Asia owing to the increasing penetration of
smartphones and low prevalence of credit cards.
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Some of the key topics covered in the report include:
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Market Sizing
Five Forces Analysis
Market Segmentation
Geographical Segmentation
Market Drivers
Market Challenges
Market Trends
Vendor Landscape
About Technavio
Technavio
is a leading global technology research and advisory company. Their
research and analysis focuses on emerging market trends and provides
actionable insights to help businesses identify market opportunities and
develop effective strategies to optimize their market positions.
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